# Rob Gronkowski and Julian Edelman Star in Musical Promo for New Series Fox Sports analysts debut a humorous music video to promote their digital series. - **Source:** [Variety – TV](https://variety.com/v/tv) - **Published:** 2026-11-05 - **Topic:** [entertainment](https://brifing.si/c/entertainment) - **Original article:** - **On Brifing:** https://brifing.si/s/cc5c622c-4fef-4312-99ca-321f0633699c ## Musical Marketing Strategy Fox Sports analysts Rob Gronkowski and Julian Edelman have released a music video titled Talkin’ Football to promote their new digital series. The project, produced by Shadow Lion and The San Clemente Experiment, features the duo singing about their passion for the sport without any formal vocal training or preparation. ## Creative Production Details The promotional video was directed by Clay Weiner, a commercial director known for his work with brands like Bud Light and Sonic. Weiner focused on highlighting the natural personalities and humor of the two former Super Bowl champions rather than technical singing ability, ensuring the content felt authentic to their brand. ## Series Format Overview The Gronk & Jules Show is a twice-weekly digital series available across various platforms including Tubi, Fox One, and the NFL on Fox YouTube channel. Mondays are dedicated to breaking down weekend game action, while Thursdays feature Julian Edelman interviewing a rotating cast of players, coaches, and league insiders. ## Platform Distribution Strategy The content officially debuts on Thursday, November 5, across Fox Sports digital and social media channels. Beyond these primary outlets, the series is also accessible via streaming services like Tubi and audio platforms including Spotify and Apple Podcasts, aiming to reach a broad audience through diverse digital distribution touchpoints. ## Host Perspectives Julian Edelman described the experience as a fun opportunity to showcase a long-hidden talent while discussing a topic they both love. The production team, led by Fox Sports marketing VP Blake Danforth, emphasized that the hosts' comfort with the song allowed for a performance that felt uniquely their own. ## Director Background Director Clay Weiner brings significant commercial experience to this project, having previously directed high-profile spots featuring celebrities like Will Ferrell, Kevin Durant, and Jon Hamm. His expertise in comedic commercial direction was leveraged to keep the tone lighthearted, focusing on the chemistry between Gronkowski and Edelman throughout the shoot. ## Production Timeline The song and accompanying video were recorded a few weeks prior to the official launch date. This schedule allowed the production team to finalize the creative assets before the hosts shifted their primary focus back to their regular NFL on-air duties, ensuring the project did not conflict with their professional commitments. ## Strategic Content Goals This musical promo serves as a creative entry point for the digital series, utilizing the hosts' established celebrity status to drive engagement. By blending sports analysis with entertainment-focused marketing, Fox Sports aims to differentiate their digital offerings from traditional broadcast coverage, leveraging the unique rapport between the two former teammates. ## Sources covering this story - https://variety.com/2026/tv/news/rob-gronkowski-julian-edelman-sing-football-gronk-jules-1236940027/ — --- _Summary written by Brifing from the original reporting. Copyright in the original article belongs to its publisher; read the full piece at the link above._