# Bose Ultra Open Earbuds Discounted by $100 Premium open-ear headphones hit their lowest price since launch - **Source:** [Wired](https://www.wired.com) - **Published:** 2026-09-24 - **Topic:** [Business](https://brifing.si/c/business) - **Original article:** - **On Brifing:** https://brifing.si/s/cce1e072-8e98-4a12-916d-fa35e037f9df ## Bose's open-ear innovation Bose helped popularize the clip-on open earbud design that wraps around the outer ear, launching their premium Ultra Open Earbuds in 2024. Unlike traditional earbuds, these leave the ear canal open for environmental awareness, making them ideal for activities like running or cycling where situational awareness is crucial. The design represents a significant departure from Bose's traditional noise-canceling offerings. ## Market positioning While companies like Shokz pioneered bone-conduction and open-ear headphones earlier, Bose brought mainstream credibility to the fashionable clip-on form factor. The Ultra Open Earbuds compete in the premium segment with superior controls, sound quality, and comfort compared to alternatives. Their original $299 price point positioned them as a luxury audio product for active lifestyles. ## New models driving discounts The $100 price drop on original Ultra Open Earbuds coincides with Bose's October 1 launch of two new models: the Sport Open Earbuds and Ultra Open Earbuds (2nd Gen). This matches the lowest price seen for the original model, effectively offering a 33% discount. Such promotions are typical when companies refresh product lines to clear inventory. ## Target use cases These earbuds are specifically designed for situations where users need audio while maintaining environmental awareness - from outdoor exercise to household chores. They lack any noise-canceling features, which makes them unsuitable for noisy environments but ideal for urban activities where hearing surroundings is important for safety. ## Critical reception WIRED's commerce editor Harry Rabinowitz, who has tested dozens of open earbuds, selected the Bose Ultra Open as the best premium option. The review highlighted their superior controls and sound quality compared to competitors. At full price, the main drawback was cost, making the current discount particularly appealing for quality-conscious consumers. ## Competitive landscape The open-ear headphone market has grown significantly, with options ranging from bone-conduction models to various clip-on designs. Bose's entry brought high-end materials and audio engineering to a category previously dominated by sport-focused brands. The discount positions the Ultra Open Earbuds against mid-range competitors while maintaining premium branding. ## Consumer considerations Potential buyers should note these earbuds are specifically designed for situational awareness rather than immersive audio. They're ideal for podcasts and audiobooks during activities where environmental sounds matter. The discount makes them more accessible to fitness enthusiasts and urban commuters who prioritize safety with their audio experience. ## Market implications Bose's expansion into open-ear models and subsequent discounts reflect shifting consumer preferences toward wearable tech that integrates with active lifestyles. The price drop may pressure competitors to adjust pricing, potentially accelerating adoption of open-ear technology beyond early adopters to mainstream consumers seeking safer audio solutions. ## Sources covering this story - https://www.wired.com/story/bose-ultra-open-deal-september-2026/ — --- _Summary written by Brifing from the original reporting. Copyright in the original article belongs to its publisher; read the full piece at the link above._