Strategy Sells 1,690 BTC for $108 Million, Boosts Dollar Reserve to $4.65 Billion
The company increased its USD reserve and repurchased STRC shares using Bitcoin sale proceeds.
1Major Bitcoin Sale
Between August 3-9, 2026, Strategy sold 1,690 BTC at an average price of $64,262, generating $108.6 million in revenue. This sale reduced the company's bitcoin reserve to 840,447 BTC. Strategy's average acquisition cost for its bitcoin holdings stands at $75,385 per coin. All proceeds from the sale were allocated to the STRC share repurchase program.
2STRC Share Repurchase
Strategy utilized the entire $108.6 million from the bitcoin sale to repurchase approximately 1.1 million STRC shares at an average price of $94.27. This move is part of the company's strategy to enhance earnings per share. The repurchases under the Digital Credit Securities Repurchase Program aim to strengthen the company's financial structure and shareholder value.
3Capital Raise Through MSTR
Strategy raised $653.1 million by selling over 6.58 million MSTR shares through its ATM program. $650 million of this amount was directly added to the dollar reserve, while $3.1 million went to the general cash balance. These transactions increased the company's dollar reserve to $4.65 billion, which is used for dividend payments and debt interest obligations.
4Reserve Structure Changes
The $650 million addition to Strategy's dollar reserve extended its duration by 143 days to 2.7 years and tightened STRC's BTC credit by 10 basis points. As of August 9, 2026, the company holds 840,447 BTC and $4.65 billion in cash reserves. This balanced structure enhances the company's resilience against market volatility and economic fluctuations.
5Previous Bitcoin Sales
This sale marks Strategy's second major bitcoin divestment in recent weeks. Between July 27-August 2, 2026, the company sold 1,638 BTC for $104.73 million. Strategy consistently uses bitcoin sale proceeds for share repurchases, a strategy that supports share value while optimizing its bitcoin position. This disciplined approach demonstrates sophisticated treasury management.
6Michael Saylor's Clarifications
Strategy co-founder Michael Saylor explained the company's bitcoin sales strategy, clarifying that his "never sell your bitcoin" advice applies to individual investors, not corporations. While maintaining its long-term bitcoin investor identity, Strategy uses bitcoin sales for liquidity management. This dual approach balances growth opportunities with treasury optimization.
7Market Implications
Strategy's bitcoin sales and share repurchases have significant market implications. With 840,447 BTC remaining, the company maintains its position as the largest corporate bitcoin holder. During bitcoin price corrections, Strategy's sales strategies serve as a reference for other institutional investors. The market appreciates the company's balanced growth approach and transparent communication.
8Strategic Insights
Strategy's recent moves signal a new phase in corporate bitcoin investment strategies. The company uses bitcoin reserves as liquidity management tools while enhancing shareholder value through repurchases. The $4.65 billion dollar reserve demonstrates strong positioning against market turbulence. This innovative model of balancing crypto and traditional assets may serve as a blueprint for other companies navigating digital asset investments.
Original article: INCRYPTED — Strategy 1690 BTC satarak 108 milyon dolar gelir elde etti