# AI-Driven Chaos in the App Store

Apps developed with AI tools are flooding the App Store.

- **Source:** [MacStories](https://brifing.si/source/2d6fb241-7483-4085-bcc6-8301b013a2d2)
- **Published:** 2026-07-22
- **Topic:** [Data & AI](https://brifing.si/c/data-ai)
- **Original article:** <https://www.macstories.net/linked/app-store-chaos/>
- **On Brifing:** https://brifing.si/s/cd2f883c-92fb-470c-a8c9-605a8f351deb

## AI Revolution in the App Store

Apps developed with AI tools are flooding the App Store. However, it's unclear whether these apps will be adopted by users. According to Sensor Tower data, the number of new apps increased by 30% last year, reaching 600,000.

## Explosion in App Numbers

In the first half of 2023, the number of new apps doubled to 560,000. However, this increase hasn't translated into download numbers. Downloads increased by only 3%, while the number of apps grew much more significantly.

## Discoverability Issues

Discoverability on the App Store is becoming increasingly difficult. New developers face the challenge of being discovered after publishing their apps. This situation makes app sales more difficult for everyone.

## New Generation of Developers

The new generation of developers is learning the hard lessons of App Store discoverability. Most of these apps have yet to receive any reviews, posing a significant challenge for developers.

## Chaos and Opportunities

The chaos in the App Store is also leading to the emergence of exciting new apps. Tools like Codex and Claude Code are democratizing app development, allowing more people to bring their ideas to life.

## Future Equilibrium

The App Store has lost its balance due to AI-assisted coding. However, like any market, it will find its equilibrium again. In the meantime, there are hidden gems waiting to be discovered by app enthusiasts.

## Sources covering this story

- https://www.macstories.net/linked/app-store-chaos/ — 

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_Summary written by Brifing from the original reporting. Copyright in the original article belongs to its publisher; read the full piece at the link above._
