# Nintendo Rules Out Further Switch 2 Price Increases President Shuntaro Furukawa confirms stable pricing despite recent sales decline and market challenges. - **Source:** [Nintendo Life](https://www.nintendolife.com) - **Published:** 2026-11-05 - **Topic:** [Business](https://brifing.si/c/business) - **Original article:** - **On Brifing:** https://brifing.si/s/ce203fdf-280a-4c70-8205-2094b9653148 ## Pricing Strategy Confirmed Nintendo president Shuntaro Furukawa has officially confirmed that the company is not planning further price adjustments for the Switch 2. This announcement follows a global price increase implemented earlier this year. The decision aims to provide clarity to consumers and investors regarding the company's hardware strategy for the remainder of the fiscal year. ## Financial Performance Context Recent financial data reveals a challenging period for the hardware, with year-on-year sales dropping by over 37 percent. Additionally, the company reported a 16 percent decline in operating profit. These figures highlight the significant pressure Nintendo faces in the current gaming market, necessitating a careful approach to future pricing and consumer demand. ## Supply Chain Stability Despite ongoing global supply chain constraints, Nintendo remains in a strong position to secure sufficient memory components for production. Furukawa emphasized that the company has successfully navigated the supply crisis, ensuring that manufacturing targets remain achievable. This operational stability is a critical factor in maintaining the current price point for the console. ## Fiscal Year Forecasts Nintendo maintains its fiscal year forecast, projecting to sell over 16 million Switch 2 units. While this represents a decline compared to the previous year's performance, it remains a robust figure within the industry. The company is focused on meeting these targets without further altering the retail cost of its hardware units. ## Market Impact Analysis The earlier price hike, which saw costs rise by 50 dollars in the United States and 24 pounds in the United Kingdom, likely contributed to the recent downward trend in sales. By ruling out further increases, Nintendo hopes to stabilize consumer sentiment and prevent additional erosion of their current market share during this period. ## Competitive Pricing Landscape When compared to the pricing structures of the PlayStation 5 and Xbox Series X and S, Nintendo's previous adjustments appear relatively moderate. The company has avoided the more aggressive price points seen elsewhere in the industry. This positioning remains a key element of their strategy to attract budget-conscious gamers in a competitive environment. ## Investor Sentiment Management The confirmation regarding pricing is intended to ease concerns among investors who have been monitoring the recent sales slump. By providing a clear outlook, Nintendo seeks to demonstrate control over its financial trajectory. The company is prioritizing long-term stability over short-term revenue gains that might result from further price increases on hardware. ## Future Outlook Considerations Moving forward, the primary focus for Nintendo will be balancing hardware availability with sustained consumer interest. While the company is not changing prices now, market conditions remain fluid. Stakeholders will be watching to see if the current strategy successfully drives the projected 16 million unit sales by the end of the year. ## Sources covering this story - https://www.nintendolife.com/news/2026/11/nintendo-is-currently-not-considering-more-switch-2-price-changes — --- _Summary written by Brifing from the original reporting. Copyright in the original article belongs to its publisher; read the full piece at the link above._