# Why Did Buffer Replace SMS Verification with Email?

The story of moving away from SMS for security and cost balance.

- **Source:** [Overflow - Buffer Resources](https://brifing.si/source/a6c4ab48-d486-43b0-91d8-dcf0ac6c953d)
- **Published:** 2025-10-03
- **Topic:** [Software & Engineering](https://brifing.si/c/engineering)
- **Original article:** <https://buffer.com/resources/we-replaced-sms-authentication-with-email-and-authenticator-apps-heres-why/>
- **On Brifing:** https://brifing.si/s/ce377f82-bad3-4859-a66d-686e9c91a6f7

## Seeking Balance in Security

Buffer decided to remove SMS-based two-factor authentication (2FA) to protect user accounts while simplifying the login process. This radical step raised questions about traditional security approaches.

## The Hidden Costs of SMS

International SMS costs and carrier dependencies were costing Buffer hundreds of dollars monthly. Differing regulations across countries also increased administrative burdens.

## SIM Swap Attacks

The biggest weakness of SMS verification was the vulnerability of phone numbers being hijacked. Unencrypted SMS traffic and SIM swap attacks made this method unreliable.

## Advantages of Email Infrastructure

Buffer leveraged its existing email infrastructure to generate time-limited verification codes. This channel, already familiar to users, offered a more secure and sustainable solution than SMS.

## Unexpected Benefits

Post-transition, support requests decreased, and engineering team productivity improved. Email accounts' own 2FA options provided an additional security layer.

## Thinking Beyond Standards

Buffer’s decision may not suit every company but highlights the importance of context-specific solutions. Its focus on real security over security theater sets an example for the industry.

## Sources covering this story

- https://buffer.com/resources/we-replaced-sms-authentication-with-email-and-authenticator-apps-heres-why/ — 

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_Summary written by Brifing from the original reporting. Copyright in the original article belongs to its publisher; read the full piece at the link above._
