# Apple CEO John Ternus Faces Investor Skepticism After First Earnings Call Ternus navigates margin pressures and AI strategy challenges during his debut quarterly report. - **Source:** [Fortune](https://fortune.com) - **Published:** 2026-11-03 - **Topic:** [Business](https://brifing.si/c/business) - **Original article:** - **On Brifing:** https://brifing.si/s/cffeef52-6384-45aa-a5d9-dc6f27c06c07 ## Ternus Debuts on Wall Street John Ternus, Apple’s 51-year-old CEO, conducted his first quarterly earnings call this Monday. While the company beat September-quarter earnings expectations, investors reacted negatively to the financial outlook. The stock price declined in after-hours trading as the market expressed concerns regarding margin compression and slowing growth within the company's critical Services segment. ## Margin Pressures and Memory Costs Apple projects its December quarter gross margin will fall between 45% and 46%, down from 47.9% in the September quarter. This decline is driven by surging memory chip prices and costs associated with ramping up Siri AI. Ternus described the current memory pricing environment as unprecedented, forcing Apple to raise product prices. ## Siri AI Strategy Remains Unclear Investors remain unconvinced by Apple’s AI roadmap, particularly regarding the revamped Siri assistant. While Apple positions Siri as a request-based tool focused on privacy, analysts note it lags behind personalized agents from competitors like Meta. Ternus emphasized that the architecture allows for future expansion, but provided few concrete details on agentic capabilities. ## Hardware Demand and Supply Constraints The launch of the foldable iPhone Duo has generated strong demand, yet supply chain shortages persist. New orders are currently delayed until late January, complicating sales projections. COO Sabih Khan noted that balancing supply and demand remains difficult, while some early units faced screen quality issues that the company is currently addressing. ## Services Growth and Monetization Facing a slowdown in the Services unit, which includes the App Store and iCloud, executives pointed to an active installed base of 2.5 billion devices. They suggested that future monetization will rely on evolving iCloud storage tiers and usage limits for non-local AI features, though specific revenue growth strategies remain largely undefined. ## China Market Performance Dynamics Apple reported a 21% year-over-year sales increase in Greater China for the September quarter. Despite this growth, the total revenue fell $1 billion short of Wall Street targets. The company is currently working to launch limited AI features for Chinese customers through a new agreement with Alibaba Group Holding following extensive negotiations. ## Executive Communication and Leadership In a shift from previous years, Apple included CFO Kevan Parekh and COO Sabih Khan in the earnings call to address technical and operational questions. Ternus maintained a confident tone but relied heavily on scripted messaging. Analysts noted this collaborative approach signals a change in how Apple manages its public financial communications. ## The Challenge of Future Scaling Apple faces a complex transition as it balances hardware innovation with the demands of the AI age. With memory costs rising and Services growth decelerating, the company must prove its ecosystem can sustain long-term margins. The success of the iPhone Duo and the evolution of Siri AI will be critical indicators for investors. ## Sources covering this story - https://fortune.com/2026/11/02/new-apple-ceo-john-ternus-chalks-up-some-early-wins-but-the-honeymoon-is-over/ — --- _Summary written by Brifing from the original reporting. Copyright in the original article belongs to its publisher; read the full piece at the link above._