What Corporate Silence Really Means
Analyzing the impact of corporate silence on stakeholder relations.
1The Meaning of Silence
Corporate social responsibility research often focuses on the commissive effects of corporate discourse while ignoring silence or viewing it as a deliberate strategy to evade stakeholder pressure. This article re-evaluates the role of silence in communication.
2Ventriloquial Approach
The ventriloquial approach helps us understand how corporate silence functions as a form of communication. Silence is not merely an absence of communication but a strategic positioning in polyvocal debates.
3Stakeholder Dynamics
When companies remain silent, stakeholders interpret this silence in various ways. Some see it as a lack of commitment, while others view it as a strategic move. This phenomenon prompts a rethinking of corporate communication strategies.
4Strategic Use of Silence
Some companies consciously use silence to manage uncertainty. This approach allows them to navigate controversial issues without taking a clear stance. However, the long-term effects of this strategy are being questioned.
5Communication and Commitment
Traditional views argue that only explicit discourse creates commitments. Yet, silence can also indirectly form commitments. This realization calls for a new perspective in corporate communication theories.
6Conclusions and Recommendations
Corporate silence should be considered a significant part of communication strategies. By better understanding the effects of silence, companies can manage stakeholder relations more effectively. This approach offers a new framework for future corporate communication studies.
Original article: Organization Studies — Şirketlerin Sessizliği Ne Anlatıyor?