# Big Discounts on AirPods 4 and AirTag Better-than-Prime Day prices on Apple products. - **Source:** [AppleInsider News](https://brifing.si/source/4f063a0c-06a9-46c3-84ea-633b4d4b1a4f) - **Published:** 2026-08-16 - **Topic:** [Business](https://brifing.si/c/business) - **Original article:** - **On Brifing:** https://brifing.si/s/d0efbf96-f393-411b-89ef-bff4971b0acf ## Significant Discount on AirPods 4 Apple's AirPods 4 with Active Noise Cancellation (ANC) is now available at a 25% discount on Amazon. This price drop beats Prime Day offers, bringing the product down to $134.99. This is a substantial reduction from its original market price. ## Opportunity on AirTag Apple's AirTag 2 has also been discounted to $24.99 on Amazon, marking the lowest price in the last 30 days. The AirTag, a popular product for tracking personal items, has become more accessible with this price cut. ## Amazon's Focus on Apple Products Amazon is making headlines with aggressive discounts on Apple products. This campaign particularly targets popular items like AirPods and AirTag. The strategy aims to attract more consumers to Amazon for their Apple purchases. ## Competing with Prime Day Amazon's current discounts offer better deals than Prime Day, showing that consumers can find similar opportunities outside of Prime Day events. Such discounts on Apple products are becoming increasingly common. ## Consumer Response Consumers are reacting positively to these discounts. Price reductions on products like AirPods 4 and AirTag are boosting sales, indicating the success of Amazon's discount strategy. ## Apple's Market Strategy Apple frequently collaborates with retail partners to offer discounts, aiming to reach a broader audience. This strategy proves effective on large platforms like Amazon, significantly increasing product sales. ## Discount Trend in Tech Products Discounts on tech products have become more frequent recently. Products from brands like Apple are now more affordable at retail outlets, making technology more accessible to consumers. ## The Future of Discounts Amazon's discounts on Apple products suggest that similar campaigns will continue in the future. This trend offers consumers significant opportunities to purchase tech products at more affordable prices. ## Sources covering this story - https://appleinsider.com/articles/26/08/16/deals-airpods-4-with-anc-plunge-to-134-airtag-returns-to-2499?utm_source=rss — --- _Summary written by Brifing from the original reporting. Copyright in the original article belongs to its publisher; read the full piece at the link above._