# How to Increase Public Interest in Social Sciences? Economists and sociologists can better engage with the public. - **Source:** [Phys.org - latest science and technology news stories](https://brifing.si/source/8b0f98da-d179-4c93-871f-7ac460bf9c61) - **Published:** 2026-07-12 - **Topic:** [Leadership](https://brifing.si/c/leadership) - **Original article:** - **On Brifing:** https://brifing.si/s/d16c8335-719a-4c7b-9930-451ca1542b3e ## Public Perception of Social Sciences Economists, management scholars, and sociologists often struggle to capture public interest. This may be due to the perception of these fields as 'soft sciences.' ## Preference for Practitioners Journalists and readers tend to prefer the clear authority of practitioners like CEOs, consultants, or politicians. This makes it harder for social scientists to convey their messages. ## Ways to Boost Interest Social scientists can better connect with the public by making their work more accessible and engaging. This starts with using a more interactive and understandable language. ## Interactive Approaches Social scientists can present their work more effectively by storytelling and visualization. This is a crucial step in capturing public interest. ## The Role of Media Media plays a critical role in bringing social science research to a broader audience. Media outlets should make efforts to make these studies more appealing. ## Recommendations for the Future Social scientists should develop new strategies to better communicate with the public and collaborate with the media. This will enhance the impact of social sciences in society. ## Sources covering this story - https://phys.org/news/2026-07-isnt-economists-scholars-sociologists-engaging.html — --- _Summary written by Brifing from the original reporting. Copyright in the original article belongs to its publisher; read the full piece at the link above._