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Belkin unveils new trackers compatible with Apple and Google networks

Next-gen tracking devices help locate your belongings without additional accessories.

The Verge (theverge.com)2 min

1Belkin's first tracking devices hit the market

Belkin introduced four new trackers compatible with Apple's Find My and Google's Find Hub networks. Unlike AirTags, these devices don't require additional accessories for attachment. Their designs incorporate lanyards and key rings directly. This feature eliminates the need for users to purchase separate attachment products.

2Budget-friendly and functional options

The $14.99 SureFind Spot comes with a metal key ring, while the $24.99 SureFind Loop Cable Tag offers extra functionality. The latter model doubles as a short USB-C charging cable. Both devices are expected to launch in September 2026. This price range caters to different budgets effectively.

3Special design for wallets

The $26.99 SureFind Card features credit card dimensions and IP68 waterproof certification. Although Bluetooth doesn't work underwater, the device records its last known location. This makes it ideal for frequently lost items like wallets. The model is scheduled for release in September 2026.

4Premium-featured Wallet Stand

Priced at $39.99, the SureFind Wallet Stand stands out as the most expensive model. Its magnetic design allows easy attachment to mobile devices. Besides functioning as a foldable stand, it blocks RFID signals to protect payment cards. This model is expected to launch in October 2026.

5Differentiating features in competitive market

Belkin's new trackers stand out with their integrated attachment solutions compared to AirTags and Pixel Tags. This approach removes the need for additional cases, offering practical benefits. The models across different price segments appeal to a broad user base. The strategy targets various consumer needs effectively.

6Focus on ease of use

The new tracking devices work seamlessly with both iOS and Android users. Integrated attachment options allow immediate use right out of the box. This feature provides significant advantages for tech beginners. Belkin aims to simplify the user experience with these products.

7Durability and waterproofing

The SureFind Card's IP68 certification offers prolonged water resistance. Despite Bluetooth's underwater limitations, this feature ensures durability for daily use. Devices are designed to withstand various environmental conditions. This provides additional security for users in different situations.

8New standard in tracking technology

Belkin's initiative diversifies solutions for lost item problems. Integrated designs and multi-platform support could set new industry standards. Various price and feature options offer consumers wide choices. These products have significant potential to simplify everyday life for users worldwide.

Original article: The Verge (theverge.com) — Belkin, Apple ve Google için yeni takip cihazları tanıttı