# Google Ad Revenue Impacted by EU Customs Policy Changes New European import duties lead to reduced advertising spend from major Asian e-tailers. - **Source:** [www.theregister.com - Articles](https://www.theregister.com) - **Published:** 2026-11-02 - **Topic:** [Business](https://brifing.si/c/business) - **Original article:** - **On Brifing:** https://brifing.si/s/d1faee11-cf2a-417b-9113-b0aac58cc1f2 ## EU Policy Shifts Impact Alphabet’s Q3 earnings call highlighted a slowdown in advertising growth linked to European Union policy changes. Chief business officer Philipp Schindler noted that APAC retailers are reducing ad spend following the removal of the de minimis exemption. This regulatory shift imposes a three-euro customs duty on consignments valued under 150 euros. ## E-tailer Advertising Dependence Chinese e-commerce giants like Temu, Shein, and Alibaba are significant contributors to global ad revenue. These companies are estimated to account for roughly ten percent of advertising income for platforms like Google and Meta. Consequently, the EU's move to protect local retailers directly impacts the growth trajectory of major digital advertising platforms. ## Automotive Safety Controversies Huawei’s partnership with Anhui Jianghuai Automobile Group faces scrutiny following safety tests on the Maextro V800 luxury EV. Review site Dongchedi reported that the brake pedal bracket fractured under maximum force at 100 km/h. Despite the vehicle eventually stopping, the structural failure raised significant concerns regarding the safety standards of Chinese intelligent cars. ## Censorship of Safety Reports Following the negative review of the Maextro V800, reports and opinion pieces regarding the vehicle's safety began disappearing from the internet. China Digital Times suggests this removal indicates potential government displeasure with critical coverage of national technology champions. This pattern of information suppression complicates independent assessments of the Chinese automotive industry's rapid development. ## Binance Cyberattack Attribution The FBI and cyber-defense firm TRM identified the North Korean group TraderTraitor as the perpetrator behind the recent Binance hack. Attackers moved billions in cryptocurrency across multiple networks including XRP, Ethereum, and Solana. The operation involved sophisticated wallet compromises and the use of Tornado Cash to obscure the origin of stolen funds. ## Execution of Crypto Theft TRM analysts confirmed the attack was meticulously planned over 36 hours. The operators deployed and tested malicious code on multiple wallets before targeting Binance hot wallets. While Binance initially cited a single compromised laptop, they have since acknowledged additional breach points. The exchange is currently investigating the incident while promising to cover user losses. ## Samsung Financial Performance Samsung reported record Q3 revenue of 195.3 trillion won and 107 trillion won in operating profit. The chipmaking DS division drove 99 percent of this profit, bolstered by high demand for HBM base-die sales. The company anticipates further growth in 2027, driven by advanced 4nm and 2nm nodes and new mobile product launches. ## Battery Charging Innovation Dr. Rachid Yazami has unveiled a battery design capable of reaching 70 percent charge in under four minutes. Using Non-Linear Voltammetry, the startup KVI optimizes energy delivery based on electrochemical characteristics. Japanese firm SkyDrive plans to test this technology for electric flying vehicles, potentially addressing current limitations in charging speed and energy efficiency. ## Sources covering this story - https://www.theregister.com/legal/2026/11/02/google-says-asian-advertisers-spending-less-due-to-europes-customs-changes/5306860 — --- _Summary written by Brifing from the original reporting. Copyright in the original article belongs to its publisher; read the full piece at the link above._