# Travala Launches AVA+ Partners Program for Crypto Token Integration New initiative allows crypto projects to enable token payments by locking AVA assets. - **Source:** [CryptoPotato](https://brifing.si/source/bd22636b-ec8d-42a8-8cca-1937c50e0f6c) - **Published:** 2026-10-29 - **Topic:** [Business](https://brifing.si/c/business) - **Original article:** - **On Brifing:** https://brifing.si/s/d2ba54b6-36ed-47fd-964e-c1e57b16cad2 ## Strategic Token Integration Mechanism Travala has introduced the AVA+ Partners program, enabling external crypto projects to integrate their native tokens as payment methods on the platform. This initiative requires participating projects to acquire and lock AVA tokens within a dedicated smart contract. The program aims to foster long-term ecosystem commitment while expanding available payment options globally. ## Three-Step Participation Process To join the program, partner projects must follow a three-stage protocol. First, they acquire AVA tokens on the open market. Second, they purchase a Travel Tiger NFT. Finally, they activate a Smart Diamond membership and lock their AVA holdings. This structure ensures that partners remain invested in the ecosystem throughout their participation. ## Locking and Withdrawal Policies Projects are required to maintain their AVA lock for the entire duration their token is accepted on Travala. While projects can withdraw from the program at any time, early exits involve contributing a portion of locked AVA to the AVA Strategic Reserve. Travala has committed to never selling or transferring assets from this reserve. ## Ecosystem Growth Objectives The AVA+ Partners initiative aligns with the foundation's goal of locking 30% of AVA’s circulating supply. This target includes tokens locked via the AVA Smart Program, AVA+ Rewards, and the new partner program. By aggregating these mechanisms, the foundation seeks to stabilize token utility and increase overall liquidity within the travel booking platform. ## Approval and Regulatory Framework Participation in the AVA+ Partners program is subject to Travala’s internal approval process. Each partnership is governed by individual agreements that detail specific terms, including withdrawal fees. The program is currently restricted from jurisdictions where such distributions are unlawful, including the United Kingdom and the United Arab Emirates, ensuring compliance with local regulatory standards. ## Travala Platform Scale Founded in 2017 and backed by Binance, Travala currently supports over 2,200,000 properties across 230 countries. The platform facilitates bookings for 600 airlines and 50,000 car rental locations globally. By accepting over 100 cryptocurrencies, Travala maintains its position as a leading crypto-native travel service, bridging the gap between traditional travel and blockchain-based payment systems. ## AVA Foundation Role The AVA Foundation oversees the broader ecosystem, including the AVA token and Travel Tiger NFTs. The foundation focuses on tokenizing loyalty programs, effectively bringing web3 models to traditional travel incentives. Through the AVA Smart Program, customers receive payment discounts and loyalty rewards, further driving the adoption of the AVA token as a primary utility asset. ## Long-Term Strategic Impact Steve Hipwell, the AVA Foundation Lead Contributor, emphasized that this program converts real-world travel utility into a long-term commitment to the AVA token. By creating a direct link between partner expansion and ecosystem growth, Travala aims to solidify its market position while providing crypto projects with tangible, high-utility use cases for their digital assets. ## Sources covering this story - https://cryptopotato.com/travala-unveils-ava-partners-a-new-route-to-crypto-payments-powered-by-ava/ — --- _Summary written by Brifing from the original reporting. Copyright in the original article belongs to its publisher; read the full piece at the link above._