# Deals: iPhone 17 Pro Max Discount and Nothing Phone (4b) Pre-orders This week's best phone discounts and pre-order opportunities. - **Source:** [GSMArena.com - Latest articles](https://brifing.si/source/ae58cd90-1e26-4445-9a9c-963b7954a50c) - **Published:** 2026-07-12 - **Topic:** [Finance](https://brifing.si/c/finance) - **Original article:** - **On Brifing:** https://brifing.si/s/d3de52ba-eace-4e39-b1ef-0ff270b2f17d ## This Week's Highlighted Discounts Apple's iPhone 17 Pro Max is on sale this week with a £50 discount. Nothing's newly launched Phone (4b) is now available for pre-order. Google Pixel series, Xiaomi 17 models, and Samsung Galaxy A57 are also among this week's deals. ## Nothing Phone (4b) Pre-orders Pre-orders have started for Nothing's first 'b' series phone, the Phone (4b). Deliveries will begin from July 16, with no launch discounts available. However, the Phone (4a) and Phone (3) models are now discounted by £50 and £100 respectively. ## Apple's Discounted Models The iPhone 17 Pro Max's 256GB and 512GB variants receive a £50 discount. The more affordable iPhone 17e is £40 off, featuring a 6.1-inch OLED display, 48MP camera, and Apple's latest chipset. ## Google Pixel Deals Pixel 10 Pro is back on sale with a £250 discount, while the Pixel 10 Pro XL gets £300 off. The 6.3-inch Pro model features a triple camera system and 4,870mAh battery, while the XL version offers a 6.8-inch display with 5,200mAh capacity. ## Xiaomi and Samsung Models Xiaomi 17 and 17 Ultra models are available at last week's discounted prices, powered by Snapdragon 8 Elite Gen 5 chip with 6.3-inch and 6.9-inch display options. Samsung Galaxy A57 5G sees its first £50 discount since April launch. ## Smartphone Market Activity This week's discounts cover a wide range from premium to mid-range models. As consumers are expected to increase tech purchases during summer, brands' strategies to boost sales volumes are noteworthy. ## Sources covering this story - https://www.gsmarena.com/deals_iphone_17_pro_max_gets_a_price_cut_nothing_phone_4b_up_for_preorder-news-73677.php — --- _Summary written by Brifing from the original reporting. Copyright in the original article belongs to its publisher; read the full piece at the link above._