# Apple TV Promotes Stick Season Two With Owen Wilson at Topgolf Apple TV hosted a promotional event for the series return featuring lead actor Owen Wilson. - **Source:** [AppleInsider News](https://brifing.si/source/4f063a0c-06a9-46c3-84ea-633b4d4b1a4f) - **Published:** 2026-10-30 - **Topic:** [Business](https://brifing.si/c/business) - **Original article:** - **On Brifing:** https://brifing.si/s/d478dbc2-d9a2-484e-b789-83f007f296ea ## Strategic Series Promotion Apple TV organized a promotional event for the second season of the series Stick at Topgolf in El Segundo. This gathering took place on October 28, serving as a pre-launch activation before the official streaming debut. The event integrated entertainment and networking to build anticipation for the show's upcoming return to viewers. ## Cast Participation Details Lead actor and executive producer Owen Wilson attended the event alongside fellow cast members Peter Dager, Lilli Kay, Mariana Trevino, and Rex Linn. Their collective presence highlights the platform's commitment to direct talent engagement for marketing campaigns. The cast interacted with attendees before participating in a moderated discussion regarding the show. ## Interactive Clubhouse Discussion The event featured a clubhouse discussion moderated by Dan Rapaport, focusing on the narrative developments of the second season. Wilson, Dager, Kay, Trevino, and Linn shared insights about their roles and the production process. This format allowed for a deeper connection between the creators and the audience during the promotional cycle. ## Official Release Schedule The second season of Stick is scheduled to return to the Apple TV platform on November 4. This specific release date follows the promotional efforts conducted in late October. By aligning the Topgolf event with the premiere date, the platform aims to maximize visibility and subscriber engagement for the new content release. ## Brand Marketing Tactics Utilizing a high-profile location like Topgolf demonstrates a shift toward experiential marketing for streaming content. By moving beyond traditional press junkets, Apple TV creates shareable moments that resonate with fans. This approach leverages the celebrity status of Owen Wilson to generate organic buzz across social media channels before the official premiere. ## Production and Talent Synergy Owen Wilson serves as both the star and an executive producer for the Stick series. This dual role often influences the promotional strategy, as the lead talent is deeply invested in the project's success. The involvement of the entire ensemble cast suggests a unified marketing front for the second season launch. ## Regional Event Context The choice of El Segundo for the event provides a strategic location for media and industry professionals in the Los Angeles area. Hosting the activation at a recreational venue like Topgolf differentiates the launch from standard red-carpet premieres. This setting encourages a more relaxed atmosphere for the cast to engage with guests. ## Content Strategy Implications The promotion of Stick reflects Apple TV's broader strategy of investing in original programming to retain subscribers. By hosting exclusive events, the platform reinforces the value of its content library. These efforts are essential for maintaining momentum in a competitive streaming market where original series are the primary drivers of growth. ## Sources covering this story - https://appleinsider.com/articles/26/10/30/apple-tv-celebrates-the-second-season-of-stick-with-owen-wilson-at-topgolf?utm_source=rss — --- _Summary written by Brifing from the original reporting. Copyright in the original article belongs to its publisher; read the full piece at the link above._