# Bank-like protections could boost US stablecoin adoption: Visa survey

Fraud protection and insurance may increase stablecoin usage for cross-border payments.

- **Source:** [Cointelegraph.com News](https://brifing.si/source/2e81e982-0137-4db0-8ac2-351f37085775)
- **Published:** 2026-09-23
- **Topic:** [Finance](https://brifing.si/c/finance)
- **Original article:** <https://cointelegraph.com/news/stablecoin-adoption-bank-level-protections-visa?utm_source=rss_feed&utm_medium=rss&utm_campaign=rss_partner_inbound>
- **On Brifing:** https://brifing.si/s/d54a3c78-2ba4-4fb6-8092-46d2ea930f7c

## Survey highlights adoption potential

Visa's survey of 2,192 US customers found stablecoin adoption intention could jump from 36% to 56% with bank-level fraud protection and deposit insurance. The research conducted by Morning Consult showed users prioritize trust in financial providers over technology itself. Currently, stablecoins lack FDIC insurance and fraud protections offered by traditional banks.

## GENIUS Act preparations underway

The survey coincides with industry preparations for the GENIUS Act implementation expected in January 2027. While the bill won't provide FDIC insurance, it will establish guidelines to address illicit activities. Companies are evaluating how these new regulations will impact stablecoin operations and user protections in the US market.

## Trust outweighs technology

64% of respondents indicated trust depends more on the payment provider than the underlying technology. Willingness to use stablecoins increased from 36% to 45% when offered through existing financial institutions. This suggests established financial brands could play a key role in mainstreaming stablecoin adoption through familiar channels.

## Cross-border payment demand

Survey respondents expressed strong interest in faster, cheaper cross-border payment methods. Stablecoin cross-border flows have already surged 78% despite crypto market conditions. The findings suggest regulatory clarity around protections could accelerate this growth trend for international transactions.

## EU regulatory contrast

The European System of Central Banks proposed changing stablecoin reserve requirements, moving from fixed bank deposit percentages to liquidity thresholds. These changes fall under MiCA framework enforcement that began in June 2024. Euro stablecoins saw market cap more than double during MiCA's transition period from 2025-2026.

## Market dominance continues

USD-pegged stablecoins like USDC and USDT maintain market leadership with $260 billion combined capitalization. The survey timing is significant as it precedes GENIUS Act implementation while following MiCA's European rollout. This creates parallel regulatory developments in major financial markets.

## Protection gap remains

Even under GENIUS, US stablecoins won't receive FDIC insurance or explicit fraud protection. This leaves a protection gap compared to traditional banking products. The survey suggests this gap represents both a barrier to adoption and potential competitive advantage for providers who can offer comparable safeguards.

## Regulatory inflection point

The Visa survey highlights a critical juncture where user demand for stablecoin protections meets impending regulation. As the GENIUS Act takes shape, financial institutions must balance innovation with risk management. The findings provide quantitative support for bank-like safeguards as a catalyst for mainstream stablecoin adoption.

## Sources covering this story

- https://cointelegraph.com/news/stablecoin-adoption-bank-level-protections-visa?utm_source=rss_feed&utm_medium=rss&utm_campaign=rss_partner_inbound — 

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_Summary written by Brifing from the original reporting. Copyright in the original article belongs to its publisher; read the full piece at the link above._
