# Major Banks Lead in Bitcoin Adoption Index Fidelity, BNY, and Goldman Sachs top the list in Bitcoin services. - **Source:** [Bitcoin News](https://brifing.si/source/d8aeaf1e-9839-4dad-9d25-7a6bf3fbeef8) - **Published:** 2026-07-14 - **Topic:** [Finance](https://brifing.si/c/finance) - **Original article:** - **On Brifing:** https://brifing.si/s/d659c1e4-4b01-439d-83a1-05a8699033ed ## What is the Bitcoin Adoption Index? The Bitcoin Adoption Index, launched by Strategy, evaluates global banks' Bitcoin-related services. The index examines 25 major institutions across trading, custody, digital asset products, financing, and corporate participation. ## Fidelity Takes the Lead Fidelity leads the Bitcoin Adoption Index with 71%. The company offers direct crypto trading through Fidelity Crypto, institutional custody through Fidelity Digital Assets, and the Fidelity Wise Origin Bitcoin Fund, a spot Bitcoin ETF. ## BNY and Goldman Sachs Follow BNY ranks second with 46%, while Goldman Sachs is third with 45%. BNY focuses on digital asset infrastructure, while Goldman Sachs expands institutional investment products like Bitcoin ETFs. ## JPMorgan, Morgan Stanley, and Citigroup JPMorgan, Morgan Stanley, and Citigroup each scored 43%. JPMorgan focuses on institutional payments, Morgan Stanley offers regulated investment products, and Citigroup develops digital asset infrastructure. ## Performance of Other Banks Wells Fargo leads other banks with 38%, followed by Banco Santander and Société Générale at 35%. Charles Schwab and TD Bank scored 32%, while BNP Paribas, HSBC, Crédit Agricole, and UBS each received 30%. ## Limitations of the Index The index indicates whether services are publicly visible but does not measure customer numbers, transaction volumes, or profitability. A high adoption score does not necessarily show how widely products are available or how extensively they are used. ## Sources covering this story - https://news.bitcoin.com/fidelity-bny-goldman-sachs-jpmorgan-morgan-stanley-citi-lead-strategys-bitcoin-banking-adoption/ — --- _Summary written by Brifing from the original reporting. Copyright in the original article belongs to its publisher; read the full piece at the link above._