# Google Zero: The End of Web Traffic? The deal between Google and websites is being questioned. - **Source:** [The Verge (theverge.com)](https://www.theverge.com) - **Published:** 2026-07-24 - **Topic:** [Business](https://brifing.si/c/business) - **Original article:** - **On Brifing:** https://brifing.si/s/d65e6a5e-32bb-4317-9f63-dd9e587c736f ## The Deal Between Google and Websites Google indexed web pages to collect data and in return sent a large amount of traffic to websites. This deal worked for a long time but is now being questioned. ## What is Google Zero? The term Google Zero refers to the reduction in traffic that Google sends to websites. This situation poses a serious threat to websites. ## Reddit and the AI Training Deal Reddit is considering opting out of an AI training deal. This is seen as another example of the Google Zero effect. ## Publishers' Reaction to Google Some publishers are considering completely blocking Google from crawling their sites. This further complicates the relationship between Google and websites. ## AI's Impact on Google's Search Business Google's search business is under serious pressure with the advancement of AI technologies. This situation creates uncertainty about what will happen in the future. ## The Future of Google Zero The Google Zero effect could redefine the relationship between websites and Google. This situation could lead to major changes in the digital world. ## Sources covering this story - https://www.theverge.com/podcast/970735/google-zero-reddit-ai-publishers-vergecast — --- _Summary written by Brifing from the original reporting. Copyright in the original article belongs to its publisher; read the full piece at the link above._