LinkedIn's Fight Against AI-Generated Content
The platform has improved feed quality by allowing users to report AI-generated posts.
1AI Slop Reporting Tool
LinkedIn has developed a tool that allows users to report posts they believe were generated by AI. This tool was launched a few weeks ago to improve feed quality. The 'seems like AI slop' button has been used over a million times, resulting in a 40% reduction in views for posts identified as AI-generated. LinkedIn's Chief Product Officer Hari Srinivasan shared this update in a recent post.
2Impact of User Reports
While LinkedIn hasn't disclosed details on how user reports are evaluated, it confirmed that these reports are used to determine post reach. The platform stated it has implemented safeguards to prevent individual feedback from unfairly targeting other users. Previously, LinkedIn had adjusted its algorithm to reduce the reach of posts with common AI-generated phrasing.
3New Notification System
LinkedIn has introduced a new notification system that alerts users when their posts are reported as AI slop by others. These notifications will appear in the app's 'post analytics' feature. According to a screenshot shared by Srinivasan, this feature aims to help users improve the quality of their content.
4Prevalence of AI Content on LinkedIn
AI-generated content is a problem across social media platforms, but LinkedIn stands out in this regard. A study by AI detection company Pangram estimated that over 40% of longform posts on LinkedIn are likely AI-generated. This undermines the platform's reputation as a professional network.
5LinkedIn's AI-Powered Features
Microsoft-owned LinkedIn has previously encouraged users to utilize AI writing tools. Over the years, the platform has introduced several LLM-powered features, including a prominent button that allowed users to 'enhance' posts and messages using AI. However, this feature was removed when the AI slop reporting tool was launched.
6Effects of AI Slop
AI-generated content can negatively impact user experience on platforms. On professional networks like LinkedIn, this can lead to a decline in content quality and user trust. The AI slop reporting tool is seen as a significant step toward addressing this issue.
7User Reactions
LinkedIn users believe AI-generated content diminishes the platform's value. The introduction of the AI slop reporting tool has been well-received. However, some users argue that LinkedIn's previous promotion of AI-powered features is contradictory.
8Future Steps
LinkedIn plans to take further steps to combat AI-generated content. The platform will continue to roll out algorithm updates and new features to enhance user experience and content quality. These efforts aim to strengthen LinkedIn's mission as a professional network.