Performing Arts Sector Seeks New Global Markets at CINARS Biennale
Rising costs and US protectionism drive Quebec artists toward South America and Asia.
1Strategic Shift in Touring
The CINARS Biennale in Montreal is currently hosting 1,300 professionals to address the shifting landscape of international performing arts. Faced with rising production costs and restrictive US visa policies, the sector is actively pivoting away from its traditional reliance on the American market to explore new opportunities in South America, Asia, and Eastern Europe.
2Record Attendance Growth
Despite the challenging economic climate, the event reports a 25% increase in attendance compared to the 2024 edition. This growth is largely attributed to a significantly larger delegation from South America and strengthened alliances with international festival networks, signaling a successful diversification strategy implemented by organizers over the past two years of planning.
3US Market Paradox
Interestingly, participation from US-based programmers remains high despite protectionist pressures. Many American professionals are attending the Montreal event to maintain connections with European and Asian networks, as they also face domestic constraints. This convergence highlights that while the US market is harder to penetrate, it remains a vital hub for global collaboration.
4Addressing Structural Barriers
The Biennale is hosting four dedicated conferences to analyze how US sector transformations influence international circulation. Lisa Richards Toney, CEO of the Association of Performing Arts Professionals, is leading discussions on these challenges. The goal is to provide artists with actionable insights into navigating the high costs of work visas and international touring logistics.
5Adapting to Economic Realities
Economic pressures, including elevated transport and production costs, continue to impact the industry. Companies are adapting by scheduling more performances in smaller, diverse venues rather than relying on large-scale tours. This shift toward medium-capacity spaces allows artists to reach audiences more effectively while mitigating the financial risks associated with large, expensive international productions.
6Evolution of Artistic Expression
Beyond logistical changes, the sector is witnessing a transformation in artistic language. Gilles Doré notes the emergence of new writing styles and the hybridization of artistic practices as companies innovate to survive. This creative evolution is a direct response to the need for more flexible, adaptable performance formats in a changing global market.
7Call for Policy Support
Industry leaders are urging the newly appointed Minister of Culture, Pascal Bérubé, to increase support for creation and touring grants. They argue that sustained government investment is essential for Quebec’s culture to maintain its international presence. Without enhanced financial backing, companies struggle to absorb the rising costs of global export and touring.
8Future Industry Outlook
The resilience of the performing arts sector is being tested by protectionism and inflation, yet the industry remains committed to global outreach. By diversifying geographic targets and embracing smaller, more sustainable touring models, professionals are ensuring that artistic exchange continues. The focus remains on long-term stability through strategic international partnerships and government advocacy.
Original article: Le Devoir — Performing Arts Sector Seeks New Global Markets at CINARS Biennale