# The Rose Takes Full Control of Their Career Narrative

For the first time in their 10-year journey, the band is writing their story entirely on their own terms.

- **Source:** [Forbes - Business](https://brifing.si/source/e0310925-a7af-4d4b-80a7-c80d400e49fa)
- **Published:** 2026-07-14
- **Topic:** [Business](https://brifing.si/c/business)
- **Original article:** <https://www.forbes.com/sites/jeffbenjamin/2026/07/13/the-rose-found-clarity-in-the-calm-to-take-100-control-of-their-story/>
- **On Brifing:** https://brifing.si/s/d7a41007-3f5d-4c3b-954e-ddf0c57db1ae

## The Power of Quiet

The Rose finds pre-show calm for the first time in their decade-long career. While NBA Finals excitement engulfed Madison Square Garden, band members maintained remarkable composure before launching their ROSETOPIA World Tour.

## From Forced Breaks to Chosen Pause

Having previously taken mandatory hiatuses due to pandemic, military enlistment and label disputes, the group is now choosing to step away. Woosung states, 'We now have 100% control of our narrative.'

## Musical Thank You Note

Their April single 'Blue Moon' serves as a thank-you letter for their 10-year journey. The band believes simplicity works best when expressing gratitude.

## Utopia's Church Vibes

June release 'Utopia' blends The Rose's signature anthemic style with 80s synth-pop and choral elements. Woosung describes the track as having 'church vibes.'

## The Long-Awaited ROSE Album

The group finally uses the 'ROSE' album title they've been saving for a decade, maintaining their tradition of four-letter releases that began with Dawn and continued through WRLD.

## Pre-Release Tour Experience

Woosung's vocal nodule treatment delayed the album but created a unique opportunity for fans to hear unreleased material live before official drops during the tour.

## Individual Pursuits

While Hajoon pursues a solo project and Woosung prepares a pop album, bassist Taegyeom focuses on acting and Dojoon plans to travel the world seeking a new home abroad.

## Beyond K-pop Boundaries

Having started in the tightly controlled K-pop system, the band has successfully carved their own path beyond industry restrictions on artists' personal lives.

## The Value of Creative Breathing Space

The Rose's story demonstrates the importance of artists taking control of their careers and the creative value of intentional pauses. The band believes they'll return stronger after their hiatus.

## Sources covering this story

- https://www.forbes.com/sites/jeffbenjamin/2026/07/13/the-rose-found-clarity-in-the-calm-to-take-100-control-of-their-story/ — 

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_Summary written by Brifing from the original reporting. Copyright in the original article belongs to its publisher; read the full piece at the link above._