# DEEPX AI Chip Uses Butter Demo to Showcase Thermal Efficiency South Korean startup claims its DX-M1 processor runs significantly cooler than rival hardware. - **Source:** [Tom's Hardware](https://www.tomshardware.com) - **Published:** 2026-11-09 - **Topic:** [technology](https://brifing.si/c/technology) - **Original article:** - **On Brifing:** https://brifing.si/s/d93a0d82-1b3d-4017-95d1-93972a264cbf ## Thermal Demonstration via Dairy South Korean startup DEEPX recently showcased the thermal efficiency of its DX-M1 processor using a unique butter-based benchmark. While competing AI chips caused butter to melt rapidly during operation, the DX-M1 remained cool enough to keep the butter solid. This visual test highlights the chip's ability to manage heat output effectively. ## Quantifying Temperature Differences CEO Kim Nok-won claims the DX-M1 operates at temperatures 25 to 40 degrees Celsius lower than rival processors performing identical AI workloads. This significant thermal gap suggests a potential shift in how hardware designers approach power management. Lower operating temperatures could theoretically reduce the massive cooling infrastructure currently required for modern data centers. ## Manufacturing and Production Timeline The DX-M1 NPU has been manufactured using Samsung’s 5nm process since August 2025. The company has already secured approximately $13.3 million in orders for this specific silicon. Looking ahead, DEEPX plans to transition to Samsung’s 2nm process for its next-generation DX-M2 chip, with mass production currently targeted for the second half of 2027. ## Contextualizing the Performance Claims Industry observers note significant gaps in the comparison data provided by the demonstration. It remains unclear if the rival chips were throttled or underclocked during the test to influence the results. In computing, reducing clock speeds is a standard method to lower heat, which complicates the validity of this specific thermal comparison. ## Targeting Edge Computing Markets The DX-M1 and upcoming DX-M2 chips are primarily designed for edge computing and robotics applications rather than massive data center racks. Consequently, they do not directly compete with high-performance, power-intensive hardware like Nvidia’s Blackwell or Ruben GPUs. Their utility lies in smaller, localized environments where cooling infrastructure is limited or unavailable. ## Addressing Data Center Backlash Global concerns regarding the environmental impact and energy consumption of data centers are intensifying, leading to public protests. While DEEPX’s chips offer a cooler alternative, they are not yet a replacement for the massive GPUs driving large-scale AI models. Innovation in chip efficiency remains a critical path to mitigating these widespread societal concerns. ## Broader Industry Cooling Trends Beyond DEEPX, other industry players are exploring novel cooling solutions to address heat issues. SK hynix is developing iHBM, which features an integrated cooling element to lower power consumption. Meanwhile, companies like CoolIT are experimenting with bringing water-cooling mechanisms closer to the silicon to manage the intense heat generated by modern processors. ## Future Outlook for Hardware The industry is moving toward a future where custom accelerators might replace traditional, power-hungry GPU configurations. While the butter demonstration serves as a marketing tool, the underlying need for efficient, low-power silicon is undeniable. Future developments will depend on whether these custom chips can maintain performance levels while achieving their promised thermal benefits. ## Sources covering this story - https://www.tomshardware.com/tech-industry/data-centers/deepx-ai-chip-runs-so-cool-that-a-butter-heatsink-doesnt-melt-the-dx-m1-processor-impresses-in-a-bizarre-new-dairy-based-benchmark — --- _Summary written by Brifing from the original reporting. Copyright in the original article belongs to its publisher; read the full piece at the link above._