# Dear Google, I Don't Need 16GB RAM on My Next Pixel Phone RAM increases in new Pixel phones are driving up prices. - **Source:** [Android Police](https://brifing.si/source/a7444c3b-8025-40d3-b68b-72e44d7adc84) - **Published:** 2026-07-27 - **Topic:** [Business](https://brifing.si/c/business) - **Original article:** - **On Brifing:** https://brifing.si/s/d9c4d77e-0192-46fe-9692-07a0286330a6 ## Concerns Over RAM Increase in Google Pixel 11 Due to the AI boom, mobile brands are raising prices. A similar trend is expected with the Google Pixel 11 series. However, users prefer more affordable prices over RAM increases. ## Google's Approach to Flash Memory Google achieves performance in Pixel phones through optimized hardware and software rather than high RAM. This approach encourages users to opt for more affordable models. ## Example of Pixel 8 and 9 Series The Pixel 8 and 9 series offer 8GB to 12GB of RAM, less than competitors, yet performance differences are negligible in daily use. This showcases Google's optimization success. ## AI and Memory Needs AI features require more RAM, but this drives up prices. Users indicate they don't need such high memory for daily use. ## Price and Memory Balance Google could limit 16GB RAM to higher storage options in the Pixel 11 Pro. This keeps base model prices stable while offering users choices. ## Competitors' Approach Brands like Samsung add high RAM only to top storage options. This encourages users to opt for more affordable models. ## Google's Pricing Strategy Google could make hardware adjustments to avoid price increases in the Pixel 11 series. This could be a win-win strategy for both users and Google. ## Sources covering this story - https://www.androidpolice.com/dear-google-i-dont-need-16gb-ram-on-my-pixel-11/ — --- _Summary written by Brifing from the original reporting. Copyright in the original article belongs to its publisher; read the full piece at the link above._