# DoorDash CEO Tony Xu: 'Be greedy, dream bigger'

The CEO of the $87 billion company advises entrepreneurs not to limit their ambitions.

- **Source:** [Fortune](https://fortune.com)
- **Published:** 2026-08-04
- **Topic:** [Entrepreneurship](https://brifing.si/c/entrepreneurship)
- **Original article:** <https://fortune.com/2026/08/04/doordash-ceo-tony-xu-once-thought-87-billion-company-only-make-100-million-tells-founders-be-greedy-dream-bigger/>
- **On Brifing:** https://brifing.si/s/da3342f1-a604-4d9c-9feb-798e74901a5b

## From humble beginnings to global revolution

DoorDash started in 2013 with just 150 customers and $10,000 in sales. When applying to Y Combinator, they estimated the company could one day reach $100 million in revenue. Today, they generate $4 billion in a single quarter - more than 40 times their initial projection. The company is now valued at $87 billion, showcasing extraordinary growth.

## The 'greedy algorithm' philosophy

Tony Xu advises entrepreneurs to adopt a 'greedy algorithm' approach - constantly aiming for more and exploring full potential. Drawing from his experience, Xu emphasizes that modest projections can limit growth. DoorDash's current success serves as tangible proof of this philosophy's effectiveness in the startup world.

## Global expansion and impressive growth

DoorDash now operates in over 40 countries beyond the US. Total orders recently grew by 27% to reach 933 million. The company successfully capitalized on the accelerated food delivery trend during the pandemic. Xu notes, 'When working from an apartment, it's hard to imagine this scale,' highlighting the surprising dimensions of their growth.

## From chess to billion-dollar success

Chess.com co-founder Danny Rensch launched the platform during the most challenging period of his life. While initially doubting his vision's realism, he admits some 'self-delusion' contributed to their success. The platform, now valued at $1 billion in 2023, hosts tens of millions of matches daily, demonstrating remarkable scaling in digital chess.

## Is 'being delusional' the key to success?

Successful entrepreneurs emphasize unconventional thinking. Chess.com's Rensch and Bonobos founder Andy Dunn consider 'being delusional' an essential entrepreneurial trait. They state, 'Seeing something that doesn't exist yet and believing in it is a requirement for every successful entrepreneur,' highlighting the importance of visionary thinking in startup culture.

## Beverage mogul's 'crazy' success story

Billionaire Mike Repole, serial entrepreneur behind Glaceau and BodyArmor (sold to Coca-Cola for $9.7 billion), declares 'crazy people change the world.' He labels entrepreneurship's first five years as 'survival years,' emphasizing persistence when two-thirds of startups fail within a decade. His journey underscores resilience in high-risk business environments.

## Grindr CEO's lesson in achieving the impossible

Grindr CEO George Arison's journey from the Soviet Union (now Georgia) to leading a $3.2 billion company illustrates his life motto: 'doing impossible things.' Arison believes 'arrogance and craziness' are prerequisites for entrepreneurial success in America. His story demonstrates how boundary-pushing vision can create substantial market value.

## The economic impact of thinking big

These entrepreneurial stories showcase the power of unlimited vision in creating economic value. Companies like DoorDash, Chess.com and Grindr, with combined market caps exceeding $100 billion, generate thousands of jobs. Their successes prove the transformative power of entrepreneurial spirit and ambitious dreaming in the global economy.

## Sources covering this story

- https://fortune.com/2026/08/04/doordash-ceo-tony-xu-once-thought-87-billion-company-only-make-100-million-tells-founders-be-greedy-dream-bigger/ — 

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_Summary written by Brifing from the original reporting. Copyright in the original article belongs to its publisher; read the full piece at the link above._
