Walmart-Backed Gaming Site Restart Lays Off Editorial Staff
Restart's entire editorial team has been laid off.
1Restart's Layoffs
Restart, a gaming media site backed by Walmart, has laid off its entire editorial team. Former editor-in-chief Brandy Berthelson announced the news on social media. Restart was launched in late 2024 and operated with Walmart's sponsorship. The layoffs were carried out by Moonrock, the content marketing agency managing the site.
2Walmart's Role
Restart was described by Walmart as an 'independent site.' Walmart claimed it did not influence Restart's editorial direction. However, purchase links redirected users to Walmart, allowing the company to track customer traffic. These links did not generate any revenue for Restart.
3Comparison to Game Informer
Restart was Walmart's attempt at a project similar to Game Informer. Game Informer was previously operated by GameStop but was shut down a few months before Restart's launch. Game Informer has since been revived under new ownership. Restart's launch followed closely after Game Informer's closure.
4Details of the Layoffs
Brandy Berthelson stated she could not share details of the layoffs. However, one employee mentioned signing a severance agreement with Moonrock. Restart's future remains uncertain. Walmart and Moonrock have not yet responded to requests for comment.
5Restart's Future
It is unclear whether Restart will continue operations after the layoffs. The site remains online for now. However, there has been no announcement from Walmart or Moonrock regarding the site's future management or potential closure. This uncertainty raises questions about Restart's next steps.
6Employee Reactions
Laid-off employees shared their experiences on social media. One employee confirmed signing a severance agreement with Moonrock. The layoffs have raised doubts about Restart's claim of being an independent site. Employees expressed concerns about Walmart's potential influence.
7Changes in Gaming Media
Restart's layoffs highlight shifts in gaming media. Traditional media outlets are being replaced by sponsored projects. However, the sustainability of these projects is questionable. Restart's situation serves as a significant example of the challenges facing gaming media.
8Conclusion and Implications
Restart's layoffs underscore the risks of sponsored media projects. Initiatives launched with support from major companies like Walmart can be easily terminated due to financial difficulties. This situation reignites debates about independence and sustainability in gaming media.