Mauricio Macri Launches Documentary to Revitalize PRO Party Influence
The former president aims to reclaim political relevance ahead of 2027 elections.
1Strategic Documentary Launch
Former President Mauricio Macri is set to unveil a new partisan documentary on December 1 at La Rural. The film focuses on the challenges faced during his administration and highlights the 2019 'Yes, We Can' protest movement. This initiative serves as a core effort to re-engage his base and reclaim political momentum.
2Reflecting on 2019
The documentary revisits the 2019 general election, where Macri attempted a late comeback after a significant primary defeat. Despite trailing Alberto Fernández by over seven points, he managed to secure nearly 41 percent of the vote. This historical narrative aims to frame his past leadership as a foundation for future political action.
3Production and Messaging
Directed by Pablo Racioppi, known for the 'Humanos en la Rosada' social media account, the film carries a distinct ideological tone. Racioppi is associated with content that strongly opposes Kirchnerism, reflecting the party's current stance. This creative choice signals a clear intent to consolidate the opposition vote ahead of the 2027 cycle.
4Building National Presence
Throughout 2026, Macri has pursued a strategy titled 'The Next Step' to rebuild the PRO party's national footprint. Starting with a March meeting in Parque Norte, he has traveled extensively across regions including NEA, Centro, and NOA. These efforts aim to strengthen provincial ties and prepare the party for upcoming electoral challenges.
5Regional Political Engagement
Macri’s agenda included high-level meetings with governors such as Alfredo Cornejo in Mendoza, Rogelio Frigerio in Entre Ríos, and Maximiliano Pullaro in Santa Fe. By engaging with regional leaders and civil society actors, he seeks to reorganize the party structure and ensure that the PRO remains a central force in national politics.
6Negotiations with Libertad Avanza
Macri is actively involved in bi-weekly discussions with Karina Milei regarding potential electoral alliances between the PRO and La Libertad Avanza. While these talks currently focus on parliamentary agendas for the government, they also explore a possible coalition for 2027, although the relationship between the two political forces remains notably cold.
7Internal Party Dynamics
The former president remains deeply involved in the strategy for Buenos Aires, a district governed by the PRO since 2007. Current reports suggest potential friction between Mauricio Macri and his cousin, the current mayor Jorge Macri. Speculation persists that the former president might consider backing alternative candidates like Fernando de Andreis or Guillermo Dietrich.
8Future Political Outlook
As the 2027 election approaches, Macri’s multifaceted approach combines media storytelling with traditional grassroots organizing. By balancing internal party management with external alliance negotiations, he aims to define the PRO's future role. Whether this strategy successfully restores the party's former dominance remains a critical question for Argentina's evolving political landscape.