# App Store Spam Problem and Solution Proposals Apple's app review process sparks debate. - **Source:** [MacStories](https://brifing.si/source/2d6fb241-7483-4085-bcc6-8301b013a2d2) - **Published:** 2026-08-13 - **Original article:** - **On Brifing:** https://brifing.si/s/dcce72f6-7a38-4c9a-929b-7c7dad43e578 ## The Spam Problem on App Store Jeff Johnson has become known for identifying spam apps on the App Store. Recently, he exposed a developer who published 41 different apps, contributing to spam. Such apps slow down the App Store's review process and make life harder for genuine developers. Johnson proposes a tiered system within the Apple Developer Program as a solution to this issue. ## Differentiation Among Developers Johnson suggests that updates from experienced and trusted developers should be reviewed post-release. This way, renowned developers like Marco Arment won't have to wait in the same queue as AI spam apps. Johnson argues that it's unfair for professional developers to be in the same queue as hobbyists. ## Higher-Priced Developer Program Johnson believes a higher developer program fee could deter spam and low-quality apps. He states he's willing to pay more for better service. This proposal is seen as a solution to discourage spammers looking for quick money. ## Criticism of Gatekeeping Johnson's proposal is viewed by some as gatekeeping. Putting barriers in front of new developers, students, and hobbyists could stifle innovative ideas. Johnson argues that such barriers would negatively impact the diversity and innovation of the App Store. ## The Future of Apple Platforms If the spam problem on the App Store isn't resolved, users will face fewer choices. This situation could also have negative consequences for established developers. Developing apps on a stagnant platform could affect the entire ecosystem in the long run. Johnson emphasizes the importance of solutions targeting spammers. ## The Importance of Hobby Developers Johnson highlights the vital role hobbyist app developers play for the App Store. These developers bring fresh and innovative ideas to the platform. Drawing from his own experiences, Johnson argues that blocking hobby developers would be harmful to Apple in the long term. ## Solutions Targeting Spammers Johnson advocates for solutions that target spammers rather than putting up barriers for new developers. This approach would clean the App Store of spam while keeping the doors open for innovative ideas. Johnson's suggestions indicate that Apple needs to review its current policies. ## The Future of the App Store The spam problem and review times on the App Store are critical for the platform's future. Johnson's proposals aim to create a fairer system for both developers and users. Apple taking action on this issue is crucial for the health of the entire ecosystem. ## Sources covering this story - https://www.macstories.net/linked/raising-the-gates-is-not-the-way-to-improve-the-app-store/ — --- _Summary written by Brifing from the original reporting. Copyright in the original article belongs to its publisher; read the full piece at the link above._