# Pågen CEO Criticizes Southern Sweden's Energy Crisis Soaring electricity prices threaten industrial competitiveness and jobs across southern Swedish regions. - **Source:** [Dagens Nyheter](https://www.dn.se) - **Published:** 2026-11-12 - **Topic:** [Business](https://brifing.si/c/business) - **Original article:** - **On Brifing:** https://brifing.si/s/dd67e7e9-0bd8-43a8-b567-169dc1ca7018 ## Rising Energy Costs Impact Pågen CEO Anders Carlsson Jerndal describes the current energy situation in southern Sweden as a betrayal of the region. The bakery giant is facing significant challenges due to surging electricity prices, which have directly impacted their production costs and reduced their overall competitiveness in key international export markets like France. ## Export Market Challenges Approximately 30 percent of Pågen's bread production is exported, primarily to Germany and Nordic neighbors. In France, the company was forced to increase prices for their popular rusks to offset rising operational costs. This pricing adjustment has caused them to lose market share to local producers who face lower energy expenses. ## Flawed Pricing Mechanism The core issue, according to Carlsson Jerndal, is a dysfunctional electricity pricing model. Prices in southern Sweden are largely determined by German market rates, which are heavily influenced by fossil fuel costs. This linkage creates an irrational economic environment that penalizes Swedish businesses operating within the southern electricity price zones three and four. ## Domestic Market Distortions The disparity between electricity price zones across Sweden is creating an uneven playing field for domestic companies. Businesses in the south face significantly tougher conditions compared to their counterparts in the north. Carlsson Jerndal argues that this situation is politically created and results in a structural distortion that harms regional economic growth. ## Long-term Economic Risks A report from the Southern Sweden Chamber of Commerce warns that 200,000 jobs could disappear by 2030 due to power shortages and unpredictable electricity prices. Johan Eklund, CEO of the Chamber, emphasizes that companies are already halting investments and issuing layoff notices, signaling a severe and escalating crisis for the regional economy. ## Political Inaction Frustration Business leaders express deep frustration over the lack of political response to the energy crisis. Despite years of appeals from the private sector, no significant changes have been implemented to address the pricing structure. The sentiment among industry representatives is one of anger, as they watch competitiveness and investment opportunities slip away. ## Broader Economic Consequences The crisis is not limited to large corporations like Pågen; it affects the entire economic fabric of southern Sweden. Sven Lindgren from the Federation of Small Businesses describes the current market as irrational and harmful to the national economy. Small enterprises are increasingly hindered by the dysfunctional energy market, threatening their long-term viability. ## Urgent Calls for Reform Industry experts are calling for the urgent abolition of the current electricity price zones to stabilize the market. Without immediate intervention, the region faces a continued decline in industrial activity and employment. The situation remains critical as households also brace for winter electricity bills projected to be 73 percent higher than last year. ## Sources covering this story - https://www.dn.se/sverige/pagens-vd-ett-svek-mot-hela-sodra-sverige/ — --- _Summary written by Brifing from the original reporting. Copyright in the original article belongs to its publisher; read the full piece at the link above._