How to Watch the 100th Macy's Thanksgiving Day Parade
A guide to viewing the historic centennial celebration in New York City.
1Centennial Milestone Celebration
The 2026 Macy's Thanksgiving Day Parade marks the 100th anniversary of the iconic holiday spectacle. Originally launched in 1924 to boost retail sales, the event has evolved into a massive cultural phenomenon. While the parade was paused between 1942 and 1944 due to wartime efforts, it remains a cherished American tradition.
2Broadcast and Viewing Options
Viewers can watch the live telecast on NBC and Peacock on Thursday, November 26, from 8:30 a.m. to noon across all time zones. A Spanish-language simulcast will air on Telemundo. For those who miss the morning event, an encore broadcast is scheduled for 2 p.m. ET/PT on NBC.
3Parade Route and Logistics
The procession follows a 2.5-mile path starting at 77th Street and Central Park West. It travels south to Columbus Circle, turns east along 59th Street, and proceeds down Sixth Avenue to 34th Street. The event concludes in front of the Macy’s flagship store located in the historic Herald Square district.
4Spectator Tips for Success
Executive producer Will Coss recommends arriving by 6 a.m. for optimal viewing spots along Central Park West or Sixth Avenue. Families are advised to dress warmly for the chilly November weather. Spectators should avoid bringing strollers, large bags, or umbrellas to ensure a smoother experience within the crowded city streets.
5Revived Classics and Newcomers
To honor the centennial, the parade features 100 inflatables, including revived classics like Felix the Cat and the Blue Hippopotamus. New additions to the lineup include Bluey, a cowboy Minion, and Snoopy’s persona, Joe Cool. The event also showcases 52 floats, 31 clown crews, and five unique balloon-vehicle hybrid units.
6Thanksgiving Eve Balloon Inflation
The public can view the balloon inflation process on Wednesday, November 25, between 1 p.m. and 6 p.m. Attendees enter at West 72nd Street and Columbus Avenue to see the inflatables take shape. Security checkpoints are mandatory, and prohibited items include large backpacks, drones, alcohol, and chairs for all visitors.
7Countdown to the Parade
A primetime special titled Countdown to the Macy’s Thanksgiving Day Parade will air on Wednesday, November 25, on NBC and Peacock. This broadcast provides exclusive behind-the-scenes stories and previews from the starting line. It serves as a lead-up to the main event, highlighting the massive effort behind the holiday production.
8Cultural Impact and Legacy
Last year, a record-setting 34.3 million viewers tuned into the broadcast, cementing its status as a premier entertainment telecast. By blending historical nostalgia with modern pop culture characters, the parade maintains its relevance. It serves as an official marker for the transition into the Christmas season throughout New York City.
Original article: Condé Nast Traveler — How to Watch the 100th Macy's Thanksgiving Day Parade