BTS Blocked from No. 1 by World Cup Anthem
Shakira and Burna Boy's World Cup anthem prevents BTS's new single from topping the charts.
1BTS's Global Success
BTS missed the chance to secure their ninth No. 1 on the Billboard Global Excl. U.S. chart. Their single 'Normal' jumped from No. 156 to No. 2, marking a significant rise. However, Shakira and Burna Boy's World Cup anthem 'Dai Dai' held onto the top spot. BTS remains the act with the most No. 1 hits on this chart, showcasing their global dominance.
2Impact of the World Cup Anthem
Shakira and Burna Boy's 2026 FIFA World Cup official song 'Dai Dai' continues to dominate the charts post-tournament. The anthem blocked BTS's 'Normal' from reaching No. 1, proving the massive influence of major global events on music rankings. Such events often create unbeatable competition for the top spots.
3BTS's Chart History
BTS holds the record for the most No. 1 hits on the Billboard Global Excl. U.S. chart with eight chart-toppers. This is more than double the number of any other artist. Acts like Bad Bunny, Blackpink, Taylor Swift, and Ariana Grande tie for second place with four No. 1s each. BTS's influence in the global music industry keeps growing.
4'Normal's Meteoric Rise
BTS's second single 'Normal' from their album 'Arirang' surged on the charts. After the album's release, the song initially peaked at No. 5. This week, it leaped from No. 156 to No. 2, becoming BTS's 22nd top 10 hit on the Billboard Global Excl. U.S. chart. The track's rapid ascent highlights its popularity.
5Performance on the Billboard Global 200
'Normal' also achieved a new peak on the Billboard Global 200, re-entering at No. 4. This placed it ahead of BTS's other single 'Swim,' which dropped to No. 10. The Billboard Global 200 includes U.S. data, showing BTS's strong presence across both global charts. Their consistent performance underscores their worldwide appeal.
6No. 1 in Digital Sales
'Normal' debuted at No. 1 on the U.S. Digital Song Sales chart, marking BTS's 15th leader. This ties them with Drake for the third-most No. 1s. Taylor Swift leads with 32, followed by Nicki Minaj with 17. The single sold 20,700 digital copies in the U.S., a significant increase from the previous tracking period.
7New Peak on the Billboard Hot 100
'Normal' re-entered the Billboard Hot 100 at No. 33, setting a new career-high for BTS on the chart. The song's digital sales boost directly impacted its Hot 100 performance. BTS continues to make waves in the U.S. music market, proving their ability to compete with the biggest names in the industry.
8BTS in the Global Music Industry
BTS leads the global music charts, setting records on the Billboard Global Excl. U.S. chart. Even against strong competitors like the World Cup anthem, they maintain top positions. Their dedicated fanbase and consistent chart performance highlight their unparalleled influence in the music industry. BTS's success story is far from over.
Original article: Forbes - Business — BTS, Dünya Kupası Marşıyla Birinci Sırayı Kaçırdı