How to Build a Social Media Assistant with Hermes
Craig Hewitt demonstrates how to automate social media posts using Hermes.
1What is a Social Media Assistant?
A social media assistant is an AI tool that analyzes a person's writing style to create automated posts and plan recurring research. Craig Hewitt, founder of Castos, demonstrated how to set up such an assistant using Hermes software. This assistant can operate without human intervention, monitoring external sources and completing routine tasks. Such tools can significantly speed up content production processes and ensure consistency.
2How to Set Up Correctly?
When setting up a social media assistant, you need to decide whether you want an interactive tool or an automated assistant. Craig Hewitt used the Hermes desktop application to demonstrate this process. This application can later be deployed to a cloud server or a dedicated computer. During setup, it's crucial to create the necessary file structure for the assistant to work effectively. This structure should include voice guidance, editorial standards, and post templates.
3How to Train the Assistant?
To train the assistant, you should provide examples from your own writing. Craig Hewitt used examples from his own posts as well as writings from people he follows. These examples help the assistant analyze writing style and themes. Additionally, creating a voice system from these examples ensures the assistant maintains a consistent tone. This step guarantees that the content produced aligns with the brand identity.
4Why is Human Oversight Important?
Human oversight is essential to ensure the quality of the content produced by the assistant. Craig Hewitt recommends starting with a single task, such as creating LinkedIn posts. During this process, a person should evaluate the outputs, correct mistakes, and refine instructions. This step ensures the assistant produces more consistent and accurate results. Human oversight plays a critical role, especially in the initial stages.
5How to Package Recurring Tasks?
Creating reusable instructions for recurring tasks is crucial. Craig Hewitt compares these instructions to standard operating procedures. For example, instructions can be created for tasks like topic research, post format selection, and drafting in the approved tone. This approach ensures the assistant maintains consistency and becomes more efficient over time. Packaging recurring tasks makes business processes more organized.
6How to Add New Data?
To enable the assistant to generate new ideas, sources like news feeds, websites, and social platforms should be added. Craig Hewitt recommends starting with a semi-automated trend scan. This step is ideal for testing the assistant's basic functions before investing in a more complex data pipeline. Adding new data sources ensures the assistant stays current and produces engaging content.
7Triggers and Safety Measures
Deciding what starts each workflow is important. This could be a schedule, a user request, or a change in another system. Craig Hewitt suggests using separate accounts and limited permissions for autonomous assistants. These measures make it easier to monitor the assistant's actions and control access. Triggers and safety measures ensure the assistant operates reliably.
8Next Steps
Craig Hewitt announced that next week, Max Johnson will transform a workflow at briix.ai into an autonomous assistant. This process will include step-by-step learning and decision-making. Additionally, events like Harness Engineering for AI Agents and Build Your First Local Agent with Hermes offer opportunities for those wanting to deepen their knowledge of assistant technology. These steps serve as an important guide for those looking to make their business processes more efficient.
Original article: O'Reilly Radar — Hermes ile Sosyal Medya Asistanı Nasıl Kurulur?