# Apple Bans Home Service Ads on Upcoming Maps Apple restricts home service ads to focus on local businesses. - **Source:** [Engadget - Technology News & Expert Reviews](https://brifing.si/source/16dd2da6-3eea-4d1e-b34f-45e846cdf037) - **Published:** 2026-07-18 - **Topic:** [Business](https://brifing.si/c/business) - **Original article:** - **On Brifing:** https://brifing.si/s/e1932c53-149b-42a1-bc95-b90e6fe963a7 ## The Era of Ads on Apple Maps Apple plans to introduce ads to its Maps app in March 2026. Starting this summer in the US and Canada, the ads will focus on local businesses. The company is setting advertising rules to differentiate itself from competitors. ## Prohibited Ad Categories Apple bans ads with defamatory, deceptive, or illegal content on Maps. Additionally, ads for home services are prohibited. This means ads for electricians or plumbers, common on Google Maps, won't appear on Apple Maps. ## Local Discovery and Navigation Apple Maps is designed for users to explore and experience new places. Coffee shops, restaurants, and other local businesses will become more visible through ads. This could directly influence users' decision-making process. ## The Focus of Ads By excluding categories like home services, Apple aims to make ads more appealing and user-friendly. This strategy could help maintain the company's overall brand image. ## Apple's Advertising Strategy Apple offers ad spaces in Apple News and the App Store alongside Maps. In 2022, the company expanded App Store ads and is taking a more controlled approach in Maps. This reflects its effort to prioritize user experience. ## The Future of Ads Apple's advertising strategy could contribute to the growth of local businesses. However, how ads will impact user experience remains a question. The company's moves in this area could set a new standard in digital advertising. ## Sources covering this story - https://www.engadget.com/2217915/apple-banned-home-service-content-on-upcoming-maps-ads/ — --- _Summary written by Brifing from the original reporting. Copyright in the original article belongs to its publisher; read the full piece at the link above._