Strategy Generates $105 Million Revenue from 1,638 BTC Sale
The company allocated the proceeds for dividend payments and stock buybacks.
1Large-Scale Bitcoin Sale
Between July 27 and August 2, 2026, Strategy sold 1,638 BTC at an average price of $63,957, generating $104.73 million in revenue. After this sale, the company retained 842,138 BTC. Strategy's total bitcoin portfolio has an average acquisition cost of $75,419. This move is seen as a step to address the company's liquidity needs while maintaining its long-term crypto strategy.
2Use of Proceeds
The $104.73 million from the sale was allocated with $52.4 million for dividend payments and $52.3 million for STRC stock buybacks. Strategy repurchased a total of 912,143 STRC shares at an average price of $89.02, representing an 11% discount to nominal value. These buybacks are part of the company's strategy to support its market valuation and return value to shareholders.
3Additional Sales Through ATM Program
Beyond bitcoin sales, Strategy sold over 3 million MSTR shares through its at-the-market (ATM) program, netting $290.6 million. These funds were distributed with $250 million to dollar reserves, $28.9 million for additional STRC buybacks, and $11.7 million to general cash balance. The ATM program provides flexible capital management options for the company.
4Current Financial Position
As of August 2, 2026, Strategy's dollar reserves reached $4 billion, earmarked for dividend payments and debt obligations. The company also has $893.8 million available for preferred stock buybacks and $1 billion for MSTR common stock repurchases. These financial buffers provide operational flexibility and demonstrate the company's strong liquidity position.
5Market Conditions and Strategy
These moves follow Strategy's reported $8.3 billion loss in Q2 2026. Despite bitcoin price volatility, the company maintains its long-term strategy, preserving most of its BTC holdings while selling small portions for liquidity needs. This balanced approach has been well-received by investors who appreciate the company's disciplined capital allocation.
6Bitcoin Investment Approach
Strategy's total 842,138 BTC portfolio cost $63.51 billion, with an average purchase price of $75,419 per bitcoin. The recent sale at $63,957 indicates some positions were sold at a loss. However, the company shows no signs of abandoning its long-term bitcoin strategy, reflecting continued confidence in digital assets as a corporate treasury reserve.
7Impact on Investors
Strategy's dividend payments and stock buybacks send positive signals to investors. The 11% discount on share repurchases demonstrates confidence in the company's valuation, while consistent dividends indicate sustainable cash generation. These actions aim to strengthen shareholder relationships and maintain investor confidence during market fluctuations.
8Industry Implications
Strategy's moves set an important precedent for institutional bitcoin investors. The company demonstrates how to manage large digital asset portfolios while effectively utilizing traditional financial instruments. This hybrid approach illuminates corporate strategies in maturing digital asset markets and may serve as a model for other companies navigating crypto investments.
Original article: INCRYPTED — Strategy 1638 BTC Satışıyla 105 Milyon Dolar Gelir Elde Etti