# What Apple Needs to Do to Make The Foldable iPhone Worth The Investment What steps should Apple take to launch a foldable iPhone? - **Source:** [CNET (YouTube)](https://brifing.si/source/d98fed98-60b0-44b1-9469-4438fc7d13f9) - **Published:** 2026-07-23 - **Topic:** [Product Management](https://brifing.si/c/product) - **Original article:** - **On Brifing:** https://brifing.si/s/e2d4d9b0-6ef8-41f6-9e1c-e370275cbf9b ## The Potential of a Foldable iPhone Apple aims to revolutionize the tech world with a foldable iPhone. This product could offer users both portability and a large screen experience. ## The Impact of Competition Samsung and other competitors have already made significant strides with foldable phones. Apple must offer innovative solutions to stay ahead in this competition. ## User Experience Apple's foldable iPhone should maintain the familiar iOS experience while introducing a new physical form factor. This will facilitate user adaptation. ## Technological Challenges Foldable screen technology presents significant challenges in durability and performance. Apple must develop new materials and engineering solutions to overcome these hurdles. ## Pricing Strategy The price of the foldable iPhone will be a crucial factor for users. Apple should adopt a competitive pricing strategy to enhance the product's accessibility. ## The iPhone of the Future Apple's foldable iPhone could usher in a new era in the tech world. This product will reinforce Apple's leadership and offer users a unique experience. ## Sources covering this story - https://www.youtube.com/shorts/pK-6pe9iPgo — --- _Summary written by Brifing from the original reporting. Copyright in the original article belongs to its publisher; read the full piece at the link above._