# Why Waiting for the Perfect Time to Start is a Myth Discover why delaying your goals for ideal conditions holds you back. - **Source:** [Marie Forleo](https://brifing.si/source/ffee316c-0b5b-4b14-8b95-fd75373690b8) - **Published:** 2026-09-14 - **Topic:** [Career Growth](https://brifing.si/c/growth) - **Original article:** - **On Brifing:** https://brifing.si/s/e4496945-d666-4ed0-9d81-ef749b42769d ## The Myth of Perfect Timing Many people delay starting new projects or career moves, waiting for the 'right time.' However, perfect conditions rarely exist. Historical examples show that successful individuals often began with limited resources. The key is to start where you are, using what you have. Immediate action builds momentum, while waiting leads to missed opportunities. ## Psychological Barriers Fear of failure and over-preparation are common reasons for delay. Studies indicate that excessive planning can become a form of procrastination. The brain often exaggerates risks, making starting seem harder than it is. Breaking tasks into smaller steps reduces overwhelm. Action itself creates clarity and confidence over time. ## Opportunity Cost of Waiting Every month spent waiting is time competitors gain. In fast-moving industries, delays can mean missing market windows. Early starters get more iterations and feedback. Even imperfect launches provide valuable data. The cost of inaction often exceeds the risk of starting imperfectly. ## Progressive Refinement Most successful ventures evolve significantly from their initial version. Amazon began as an online bookstore before becoming a tech giant. Early starts allow for course correction based on real-world feedback. Perfection is achieved through iteration, not initial conditions. Version 1.0 is just the beginning. ## The 70% Rule Many executives use the principle of acting when 70% ready. This balances preparation with urgency. Waiting for 100% certainty means never starting. The remaining 30% is learned through doing. This approach is particularly effective in rapidly changing environments. ## Momentum Over Perfection Initial efforts create energy that attracts resources and support. First clients provide testimonials, early employees bring skills. Each step makes the next one easier. Waiting drains motivation while starting generates it. Progress, not perfection, drives long-term success. ## Cognitive Biases at Play The planning fallacy makes us underestimate timelines. Loss aversion overweights potential downsides. Status quo bias favors inaction. Recognizing these mental traps helps overcome them. Behavioral science shows starting small bypasses resistance. ## Your Future Self Will Thank You Five years from now, you'll regret what you didn't start more than imperfect attempts. Every expert was once a beginner. Time will pass regardless—better to have something to show for it. The perfect time is simply now, before another year slips away unused. ## Sources covering this story - https://www.youtube.com/shorts/HzJCUSfFA0M — --- _Summary written by Brifing from the original reporting. Copyright in the original article belongs to its publisher; read the full piece at the link above._