# Sanjiv Bajaj's Break-to-Grow Business Principle A leadership approach combining today's performance with tomorrow's transformation. - **Source:** [McKinsey Insights](https://www.mckinsey.com/insights) - **Published:** 2026-07-23 - **Topic:** [Leadership](https://brifing.si/c/leadership) - **Original article:** - **On Brifing:** https://brifing.si/s/e4833799-3825-4397-8016-ba93ea949a1e ## Transformation Leadership Sanjiv Bajaj's 'perform for today while transforming for tomorrow' philosophy offers the key to sustainable business growth. This approach requires maintaining current operations while preparing for the future. ## Break-to-Grow Model Bajaj's 'break to grow' principle believes radical changes pave the way for expansion. This disruptive approach encourages companies to step out of their comfort zones. ## Entrepreneurial Ethos At the core of his leadership vision lies an entrepreneurial culture. It creates an environment where employees are encouraged to innovate and take calculated risks. ## Dual Focus The strategy balances short-term performance with long-term transformation. This dual focus helps organizations adapt to changing market conditions more effectively. ## Leadership Compass Bajaj's 'North Star' principle guides decision-making processes. It ensures both present and future considerations are weighed in strategic choices. ## Sustainable Growth This leadership approach helps companies remain resilient during economic fluctuations. Organizations that grow through innovative transformations gain long-term competitive advantages. ## Sources covering this story - https://www.mckinsey.com/featured-insights/future-of-asia/break-to-grow-sanjiv-bajajs-guiding-business-principle — --- _Summary written by Brifing from the original reporting. Copyright in the original article belongs to its publisher; read the full piece at the link above._