X admits algorithm flaw turned platform into a 'battleground'
X announces update to prioritize posts from mutual followers, enhancing community feel.
1Algorithm flaw admission
X's head of product Nikita Bier acknowledged the platform's algorithm failed to sufficiently surface posts from mutual followers. This led to more interactions with strangers, turning X into a 'battleground.' The company has now released an update to address this issue and improve user experience.
2Community-focused changes
The new update aims to increase visibility of posts from mutual followers. This change should foster more genuine interactions and enable users to form interest-based clusters. X hopes this will transform the platform into more of a community space rather than a public square.
3Parallel moves by competitors
X's strategy aligns with recent moves by Threads and Bluesky. Threads attributed reaching 500M monthly users to its community-focused approach, while Bluesky announced shifting from a 'town square' model to smaller, private communities. The industry clearly values intimate digital spaces.
4Content theft challenge
X also faces issues with popular accounts reposting 'stolen' content from others. The platform announced it's working on a system to boost original content creators faster in rankings. This aims to improve discussion quality and reward authentic contributions.
5Community feature removal
In May, X discontinued its Communities feature, migrating users to large group chats instead. However, the company stated it would continue investing in niche communities through features like custom timelines. The algorithm update appears part of this broader strategy.
6Social media evolution
X's move reflects a broader industry shift toward smaller, interest-based communities. Platforms increasingly aim to create spaces where users feel safe interacting with like-minded individuals. This trend toward digital intimacy may shape the future of online communication.
Original article: The Verge — X algoritma hatasını kabul etti: Platform savaş alanına dönmüş