# The Impact of Google Zero Can No Longer Be Ignored As Google traffic declines, websites need new strategies. - **Source:** [The Verge](https://www.theverge.com) - **Published:** 2026-07-24 - **Topic:** [Marketing](https://brifing.si/c/marketing) - **Original article:** - **On Brifing:** https://brifing.si/s/e5392779-c05b-483e-bd25-5e6cac79ab2b ## The Old Deal Between Google and Websites Google indexed web pages and collected data while sending massive traffic to websites. This deal worked for a long time, but Google profited more. ## The Rise of Google Zero The term Google Zero refers to the challenges websites face as Google traffic declines. Platforms like Reddit are particularly affected. ## Publishers' Response Some publishers are considering blocking Google from crawling their sites. This could lead to a major shift in SEO strategies. ## AI's Impact on Search Engines Artificial intelligence is making the future of Google Search uncertain. AI technologies are challenging traditional search models. ## The OpenAI and Hugging Face Controversy Allegations of OpenAI hacking Hugging Face caused panic in the AI world. This incident brought AI security into focus. ## The Future of the Web The decline in Google traffic is forcing websites to develop new strategies. This situation could bring fundamental changes to digital marketing and SEO. ## Sources covering this story - https://www.theverge.com/podcast/970735/google-zero-reddit-ai-publishers-vergecast — --- _Summary written by Brifing from the original reporting. Copyright in the original article belongs to its publisher; read the full piece at the link above._