# Netflix Acquires Ben Affleck's AI Filmmaking Startup for $587M AI-powered filmmaking technology becomes Netflix's latest investment. - **Source:** [TechCrunch](https://techcrunch.com) - **Published:** 2026-07-19 - **Topic:** [Business](https://brifing.si/c/business) - **Original article:** - **On Brifing:** https://brifing.si/s/e559fefa-f363-4977-b823-1f3bed6ab0aa ## Netflix's Major Investment Netflix has acquired InterPositive, an AI filmmaking startup co-founded by actor and director Ben Affleck, for $587 million in cash. This move highlights the company's commitment to AI technologies. ## InterPositive's Technology InterPositive's AI tools help filmmakers overcome post-production challenges such as missing shots, background replacements, and incorrect lighting. This technology streamlines the filmmaking process significantly. ## Ben Affleck's Role Following the acquisition, Ben Affleck will join Netflix as a senior advisor. Affleck stated that this move is crucial for preserving the power of human creativity. ## Financial Details Netflix did not disclose the purchase price in its March announcement. However, Bloomberg reports suggest the deal could be worth up to $600 million. ## Netflix and AI Netflix revealed in its latest earnings report that it has already used AI technologies in around 300 titles. This acquisition signals the company's intent to expand its AI investments. ## Industry Impact This acquisition underscores the growing role of AI technologies in the entertainment industry. Major players like Netflix investing in this space could prompt others to follow suit. ## Sources covering this story - https://techcrunch.com/2026/07/19/netflix-paid-587m-for-ben-afflecks-ai-filmmaking-startup/ — --- _Summary written by Brifing from the original reporting. Copyright in the original article belongs to its publisher; read the full piece at the link above._