# Samsung Galaxy Unpacked 2026: Foldable Phone Launch Z Fold 8 and Flip 8 models unveiled in London. - **Source:** [Engadget - Technology News & Expert Reviews](https://brifing.si/source/16dd2da6-3eea-4d1e-b34f-45e846cdf037) - **Published:** 2026-07-22 - **Topic:** [Business](https://brifing.si/c/business) - **Original article:** - **On Brifing:** https://brifing.si/s/e5997aa5-f087-424f-aca1-f4350ffdfa77 ## Launch Event Begins Samsung is unveiling its new foldable phones and smartwatches at the Unpacked event in London. The event starts at 9 AM ET and will be streamed live. Engadget's team will provide real-time updates from both London and New York. ## New Models Expected Samsung is expected to introduce three new foldable phones and two smartwatches today. Alongside the Z Fold 8 and Flip 8, a surprise third foldable model might also be revealed. It's an exciting day for tech enthusiasts. ## Live Stream and Participation The event will be live-streamed on Engadget's YouTube channel, with audience questions answered. Participants can also share comments on the live blog. Detailed analyses of Samsung's new products will be provided. ## Technological Innovations Samsung's new foldable phones are expected to feature more durable screens, advanced camera systems, and longer battery life. The company aims to outperform competitors with these models. ## Global Launch Strategy By hosting this year's launch in London, Samsung aims to strengthen its presence in the global market. The live broadcast from two different cities also highlights the brand's international influence. ## A New Era in Technology Samsung's new foldable phones could mark a turning point in the smart device market. This launch is critical for meeting consumer expectations and setting new technology trends. ## Sources covering this story - https://www.engadget.com/2219690/samsung-galaxy-unpacked-july-2026-live-blog-z-fold-8-launch/ — --- _Summary written by Brifing from the original reporting. Copyright in the original article belongs to its publisher; read the full piece at the link above._