Japanese Brand Launches New Wearable Cat Bed Hoodie
The Meowgaroo Hoodie 3 allows pet owners to work or game hands-free.
1Innovative Feline Apparel Design
Japanese brand BIBILAB has released the Meowgaroo Hoodie 3, a specialized garment designed for cat owners. The hoodie features a large, box-shaped front pouch that mimics a kangaroo pocket. This structured compartment supports the weight of a cat, allowing owners to keep their pets close while working or gaming at home.
2Structural Integrity and Comfort
Unlike standard sweatshirt pockets, this design uses a reinforced construction to prevent sagging under a cat's weight. The interior is lined with thick, brushed fabric to provide warmth and comfort for the animal. An integrated cushion maintains the pouch's shape, while an adjustable drawstring stopper allows owners to customize the opening size.
3Interactive Features for Owners
The hoodie includes two unique additions to enhance user interaction. Cat teasers are attached to the hood's drawstrings, enabling owners to play with their pets during breaks without leaving their seats. Additionally, a dedicated, adjustable smartphone pocket on the chest allows users to capture photos or videos of their cats while lounging.
4Maintenance and Hygiene Considerations
Recognizing the challenge of pet hair, the cat compartment includes a removable, fluffy boa-fabric inner lining. This component can be taken out for easy cleaning and washing, helping owners manage fur accumulation effectively. The garment's design prioritizes both the comfort of the feline companion and the practical hygiene needs of the owner.
5Evolution of a Niche Product
The Meowgaroo Hoodie 3 represents the latest iteration of a concept first introduced by BIBILAB in 2015. After a five-year hiatus, the company has returned to the market with this updated version. The product is part of the broader BIBI-NYAO collection, which focuses on furniture and apparel specifically tailored for cat owners.
6Sales and Market Performance
The Meowgaroo series has demonstrated consistent market demand, with the company reporting over 40,000 units sold since the original launch. This success highlights the popularity of pet-centric lifestyle products in Japan. The new model is currently available in grey, offered in both medium and large sizes to accommodate various user body types.
7Material Composition and Weight
The hoodie weighs approximately 800 grams, balancing durability with comfort. Its main body is constructed from a blend of 70 percent polyester and 30 percent cotton. The ribbed sections utilize a combination of polyester, cotton, and polyurethane, ensuring the garment retains its shape while providing flexibility for the wearer during daily tasks.
8Pricing and Availability Details
The Meowgaroo Hoodie 3 is currently listed at 8,900 yen, which is approximately 56 dollars, on Amazon Japan. While this serves as the primary retail price, the company notes that actual costs may vary depending on the specific region and shipping requirements. It remains a notable example of specialized consumer-retail design.
Original article: Yanko Design — Japanese Brand Launches New Wearable Cat Bed Hoodie