# Samsung Galaxy Z Fold9 Reportedly Reviving Under-Display Camera Technology Samsung targets competitive parity with Apple's foldable lineup through significant internal hardware redesigns. - **Source:** [GSMArena.com - Latest articles](https://brifing.si/source/ae58cd90-1e26-4445-9a9c-963b7954a50c) - **Published:** 2026-10-31 - **Topic:** [Business](https://brifing.si/c/business) - **Original article:** - **On Brifing:** https://brifing.si/s/e5c08569-37e6-4f84-9e28-18deb655531c ## Under-Display Camera Comeback Samsung is reportedly reintroducing under-display camera technology for the Galaxy Z Fold9. This feature was previously utilized in four generations of book-style foldables, starting with the Z Fold3 in 2021. After shifting to a punch-hole design for the Z Fold7 and Z Fold8 series, the company is now reversing its hardware strategy. ## Strategic Competitive Positioning The upcoming device is being positioned as a direct competitor to the iPhone Duo. Apple’s foldable entry currently features a 4MP under-display selfie camera on its inner screen. By adopting similar technology, Samsung aims to neutralize the hardware advantage currently held by Apple in the premium foldable smartphone segment for next year. ## Internal Hardware Redesign Reports indicate that the Galaxy Z Fold9 will incorporate major internal changes while maintaining minimal adjustments to its overall design. These modifications are intended to accommodate the under-display sensor without significantly altering the device's external footprint. The development process is currently underway as Samsung prepares for the next iteration of its foldable. ## Contradictory Thickness Specifications Early development targets suggest an unfolded thickness of 3.9mm and a folded thickness of 7.9mm. These figures appear inconsistent with the current wide Galaxy Z Fold8, which measures 4.5mm unfolded and 9.7mm folded. Such a drastic reduction in thickness contradicts the claim of minimal changes to the device's overall design and physical dimensions. ## Verification of Development Targets The reported thickness metrics may represent early engineering targets that have not yet been finalized. It remains possible that these specifications refer specifically to a potential Z Fold9 Ultra model rather than the standard wide variant. Industry observers should treat these unconfirmed rumors with caution until more concrete technical data becomes available. ## Historical Design Evolution Samsung’s foldable journey began with the Z Fold3, which utilized under-display cameras for four consecutive cycles. The transition to punch-hole cameras in the Z Fold7 and Z Fold8 marked a temporary departure from this aesthetic. This new pivot suggests that the company is prioritizing a seamless screen experience over previous camera performance trade-offs. ## Market Context and Rumors The information originates from a single source on X, necessitating a cautious interpretation of the claims. While the return of under-display technology aligns with previous design choices, the physical constraints of foldable hardware remain a significant challenge. The market is currently waiting for official confirmation regarding the final hardware configuration of the device. ## Future Product Implications The success of the Z Fold9 will depend on balancing these internal hardware changes with consumer expectations for durability and camera quality. If Samsung successfully integrates the under-display camera, it will likely set a new standard for foldable displays. The industry will closely monitor how these design choices impact the device's overall market competitiveness. ## Sources covering this story - https://www.gsmarena.com/samsung_galaxy_z_fold9_to_bring_back_a_longlost_feature_the_iphone_duo_has-news-75295.php — --- _Summary written by Brifing from the original reporting. Copyright in the original article belongs to its publisher; read the full piece at the link above._