# How to Get Clients On Board With Your Vision

AD100 designer Darren Jett shares the secrets of understanding client psychology.

- **Source:** [Architectural Digest](https://brifing.si/source/d2a803b5-44d1-459b-8d0d-ae4594d3d9a4)
- **Published:** 2026-07-20
- **Topic:** [Business](https://brifing.si/c/business)
- **Original article:** <https://www.architecturaldigest.com/story/darren-jett-on-how-to-get-clients-on-board-with-your-vision>
- **On Brifing:** https://brifing.si/s/e5cb6eff-27fd-4726-ba5c-f623c3954281

## The Value of Vision

According to Darren Jett, the greatest value in interior design lies in the designer's vision. Clients hire you to see extraordinary ideas. However, effectively communicating this vision and convincing clients is crucial. Jett starts with a customized questionnaire for each new client.

## Onboarding Questionnaire

One of the secrets behind Jett Projects' success is the detailed onboarding questionnaire applied to every new client. This survey helps understand the client's expectations, style preferences, and psychological thresholds in advance, allowing for personalized presentations.

## Presentation Techniques

Jett confesses his dislike for digital mood boards. Instead, he prefers using physical samples and tactile experiences. By employing tangible materials that create emotional connections, he communicates his vision more effectively to clients.

## Balance of Confidence and Psychology

A successful presentation requires balancing confidence with understanding client psychology. Jett shares methods for presenting innovative ideas without pushing clients beyond their comfort zones. This balance helps clients embrace the vision without resistance.

## Brand Positioning

Properly positioning your firm is key to attracting dream projects. Jett uses strategic communication techniques to shape how clients perceive you. This approach successfully draws in the ideal clientele for his visionary projects.

## Creative Leadership

Jett's approach demonstrates the nuances of leadership in creative industries. Rather than just providing services, aim to be an inspiring visionary for your clients. This awareness forms the foundation for long-term success in the design field.

## Sources covering this story

- https://www.architecturaldigest.com/story/darren-jett-on-how-to-get-clients-on-board-with-your-vision — 

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_Summary written by Brifing from the original reporting. Copyright in the original article belongs to its publisher; read the full piece at the link above._