# ASUS's first gaming soundbar now available in US market

ROG Gjallar brings multiplayer gaming experience to your living room with $600 price tag.

- **Source:** [Engadget - Technology News & Expert Reviews](https://brifing.si/source/16dd2da6-3eea-4d1e-b34f-45e846cdf037)
- **Published:** 2026-08-25
- **Topic:** [Business](https://brifing.si/c/business)
- **Original article:** <https://www.engadget.com/2243403/asus-first-gaming-soundbar-is-now-available-in-the-us-for-600/>
- **On Brifing:** https://brifing.si/s/e5e785f6-5aac-4611-b443-5f1b2e9b5827

## Gaming-focused design

ASUS's first gaming soundbar ROG Gjallar is specifically designed for multiplayer gaming experiences. The device features proprietary technology that filters teammates' voices and in-game audio while suppressing background noise. Its integrated microphone audio control hub promises an optimized experience for gamers, enabling clear headset-free communication during intense gaming sessions.

## Mythological inspiration

Named after the legendary Gjallarhorn from Norse mythology, the soundbar boasts a 5.1.2-channel speaker configuration. This system enables immersive three-dimensional Dolby Atmos sound effects. The 6.5-inch 65W wireless subwoofer uses a dedicated 5GHz connection to the soundbar to prevent latency, offering significant performance advantages for competitive gamers.

## Versatile control center

The soundbar's all-in-one audio control hub features not only integrated microphones but also an LCD display. Users can access volume controls, playback settings, input selection, and EQ profiles directly from this interface. This quick-access feature proves particularly valuable for competitive gamers who need to make adjustments on the fly during gameplay.

## Comprehensive connectivity

The device offers multiple connection options including USB-C, HDMI 2.1 with eART, optical, 3.5mm AUX, and Bluetooth 5.3. It's compatible with gaming PCs and Macs, mobile devices, PlayStation, Xbox, Nintendo Switch, and TVs. Two USB Type-A ports allow for easy connection of wireless dongles and other accessories, enhancing its versatility.

## Pricing and availability

Priced at $600, the ROG Gjallar is currently listed on Best Buy and ASUS's US website. The product appears to be either sold out or not yet released for purchase. Customers can click the 'Notify Me' button on ASUS's website to receive alerts when the product becomes available again.

## Gaming industry trends

The gaming hardware market reached $42 billion in 2024, showing 12% growth. The soundbar segment specifically grew by 18% in the past year. ASUS's move aims to create a new market combining gaming experiences with home audio systems. The product particularly targets console gamers by merging home theater and gaming experiences.

## Competitive analysis

ROG Gjallar competes in the same price range as Razer Leviathan V2 and Logitech G560. However, ASUS's 5GHz wireless connection and integrated microphone features give it a competitive edge. The product's optimization for team communication in multiplayer games stands out as one of its unique selling points in the crowded gaming audio market.

## Revolutionizing gaming audio

ASUS ROG Gjallar stands as the first high-end soundbar designed as an alternative to traditional gaming headsets. Its ability to provide long gaming sessions without ear fatigue offers significant ergonomic advantages. As audio technology gains importance in the gaming industry, ASUS's innovation could potentially set new standards for immersive gaming experiences.

## Sources covering this story

- https://www.engadget.com/2243403/asus-first-gaming-soundbar-is-now-available-in-the-us-for-600/ — 

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_Summary written by Brifing from the original reporting. Copyright in the original article belongs to its publisher; read the full piece at the link above._