# New Ways to Advertise in ChatGPT

Reach your target audience with AI-powered advertising.

- **Source:** [Hacker News: Front Page](https://brifing.si/source/b07aa772-b1a0-4a76-aa18-719c6f9e2dde)
- **Published:** 2026-07-21
- **Topic:** [Marketing](https://brifing.si/c/marketing)
- **Original article:** <https://ads.openai.com/>
- **On Brifing:** https://brifing.si/s/e68c7865-f9fa-4cf7-8081-d2d542fd5193

## Advertising Opportunity in ChatGPT

ChatGPT offers advertisers a new channel to reach users as they seek information, compare options, and make decisions. This platform goes beyond traditional keyword-based advertising, leveraging richer context signals.

## A New Way to Reach Your Audience

Advertisers can naturally appear when users are exploring options, comparing alternatives, or making decisions on ChatGPT. This allows brands to connect with users in moments of real intent.

## Personalized Ad Experience

The rich context provided by ChatGPT enables ads to be more relevant, personalized, and useful. The details shared by users give advertisers a better understanding of their target audience.

## Steps in the Advertising Process

Advertisers can create accounts and set up campaigns through Ads Manager. The process is easily managed with steps like campaign creation, budget setting, and ad detail input.

## Early Results

Brands like Best Buy are already seeing positive results from advertising on ChatGPT. Connecting with users during decision-making moments offers significant opportunities for sales and brand awareness.

## User Trust at the Forefront

ChatGPT designs the ad experience with user trust in mind. Ads are clearly labeled and kept separate from answers. Users have control over how their data is used for ads.

## Sources covering this story

- https://ads.openai.com/ — 

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_Summary written by Brifing from the original reporting. Copyright in the original article belongs to its publisher; read the full piece at the link above._