Brifing

Apple's foldable iPhone and Siri's new feature

With iOS 27 Beta, Siri can now take photos and the foldable iPhone launch approaches.

The Loop2 min

1Siri's new capability

iOS 27 Beta allows users to tell Siri to take a photo. This feature realizes an idea Dave mentioned on his podcast a year ago. The voice-activated photography function stands out as a significant functional update to Apple's AI assistant. Users will benefit from this feature when their hands are occupied.

2Countdown to foldable iPhone

Apple's first foldable iPhone model is nearing its debut. This product will mark John Ternus's first major launch as Apple's CEO. Industry analysts emphasize this launch's importance as it represents Apple's entry into the foldable phone market. The product's technical specifications and pricing haven't been officially revealed yet.

3Joanna Stern on foldable phones

Tech expert Joanna Stern shares detailed analyses about foldable phones' user experience and durability. According to Stern, these devices' screen technology and hinge design will determine long-term user satisfaction. Apple's solutions in this field are expected to differentiate from competitors.

4Apple's Windows integration

Apple is preparing to introduce copy-paste functionality between iPhones and Windows PCs in the EU market. This development follows Microsoft's request and aims to improve cross-platform compatibility. The feature is seen as a significant step to streamline workflows for professional users.

5Apple TV+ sports broadcasts

Apple and Major League Baseball announced September's 'Friday Night Baseball' schedule and the first-ever games broadcast in Apple Immersive format. This move demonstrates Apple's expanding investments in sports broadcasting. Innovative broadcast formats aim to strengthen the competitiveness of subscription-based services.

6Apple's content strategy

Apple TV+'s new content includes productions like 'Dutton Ranch' and 'Spider-Man: Brand New Day'. The company aims to increase subscriber numbers by expanding its original content portfolio. CNN's 'Decades in Sports' documentary will also be available exclusively on the platform. These contents strengthen Apple's position in the entertainment industry.

7CleanMyMac partnership

The Dalrymple Report podcast is sponsored by CleanMyMac software. Users can take advantage of a 7-day free trial and 20% discount using code DALRYMPLE. Such sponsorship deals continue to be a fundamental revenue model for technology podcasts.

8Significance of Apple's innovative steps

Apple's innovations like Siri updates, foldable iPhone, and cross-platform functionality demonstrate the company's focus on user experience. These moves help maintain the tech giant's competitive edge against rivals. Particularly, its expertise in hardware-software integration supports Apple's continued market leadership.

Original article: The Loop — Apple'ın katlanabilir iPhone'u ve Siri'nin yeni özelliği