# Apple Ads May Expand to Third-Party Platforms Apple could extend its advertising services to third-party platforms. - **Source:** [Daring Fireball](https://brifing.si/source/bbc604d1-4212-4e70-9dbd-e291115f1f22) - **Published:** 2026-07-15 - **Topic:** [Marketing](https://brifing.si/c/marketing) - **Original article:** - **On Brifing:** https://brifing.si/s/e73c04f0-3732-467a-9b4a-7c4fb025f7ec ## Potential Expansion of Apple Ads Apple is signaling a possible expansion of its advertising platform. Previously known as Apple Search Ads, the platform has been rebranded as Apple Ads. This change could indicate an extension to non-Apple surfaces. ## Changes in Terms of Service Apple has made a significant change to its Terms of Service related to advertising services. The new terms suggest that Apple Ads could appear on apps and websites not owned by Apple. ## Third-Party Platforms Expanding Apple Ads to third-party platforms could significantly increase the company's advertising surface area. This might be part of Apple's strategy to grow its advertising revenue. ## Attribution Framework Update Apple did not announce an update to AdAttributionKit (AAK) at this year's WWDC. This could be related to the potential expansion of Apple Ads to third-party platforms. A new attribution framework might be needed. ## Ad Measurement and Privacy Apple's App Tracking Transparency (ATT) policy favors its own advertising platform. The expansion of Apple Ads could further complicate this policy. ## Apple's Advertising Strategy The expansion of Apple Ads to third-party platforms could be a significant step in Apple's advertising strategy. This move could increase Apple's influence in the digital advertising market. ## Sources covering this story - https://mobiledevmemo.com/did-apple-just-signal-a-third-party-expansion-of-apple-ads/ — --- _Summary written by Brifing from the original reporting. Copyright in the original article belongs to its publisher; read the full piece at the link above._