# Microsoft responds to McAfee ads installed by LG monitors LG removes controversial adware pushed through monitor driver updates. - **Source:** [Ars Technica - All content](https://brifing.si/source/b728770c-8dda-457a-8986-84879c9fc42c) - **Published:** 2026-07-23 - **Topic:** [Business](https://brifing.si/c/business) - **Original article:** - **On Brifing:** https://brifing.si/s/e7e4980e-fab1-436d-b0c3-953b8c4f23f1 ## Stealthy ads from LG monitors Some LG monitor models have been secretly installing an application called 'LG Monitor App Installer' via Windows Update alongside driver updates. This app displays ads for McAfee antivirus trials and other software without user consent. After users discovered this, complaints surged on social media platforms. ## Gamers Nexus investigation YouTube channel Gamers Nexus purchased an LG UltraGear 3GX900A-B gaming monitor for $1,200 and confirmed the ad behavior. Editor Steve Burke replicated the issue across multiple Windows 11 systems. Interestingly, the monitor's price dropped to $600 just two days after their purchase. ## User backlash Reddit users expressed frustration over LG monitors installing unwanted software. Many considered this practice unacceptable, with some alleging privacy violations. The incident sparked debates about ethical hardware-software integration practices in the tech industry. ## LG backs down Following criticism, LG decided to remove the ad-pushing application. The company stated they're working to improve user experience but didn't provide detailed explanations about why the software was included initially. This lack of transparency drew further criticism from consumers. ## Microsoft's response Microsoft launched an investigation into how unwanted software was distributed through Windows Update. The company announced it would review its policies to block such applications and protect user security. This incident may lead to stricter regulations in OEM partnerships. ## Brand trust implications Practices like these can damage consumer trust in major brands like LG and McAfee. Users are now paying attention not just to technical specifications but also to privacy policies when purchasing products. This event serves as an important lesson for technology companies about user experience. ## Sources covering this story - https://arstechnica.com/gadgets/2026/07/microsoft-responds-to-lg-monitors-installing-mcafee-ads-on-windows/ — --- _Summary written by Brifing from the original reporting. Copyright in the original article belongs to its publisher; read the full piece at the link above._