# Seoul Launches Night Coupon Packs to Boost After-Dark Tourism New themed discount packages aim to increase visitor spending and nighttime engagement across Seoul. - **Source:** [The Korea Times – All](https://www.koreatimes.co.kr) - **Published:** 2026-11-11 - **Topic:** [culture](https://brifing.si/c/culture) - **Original article:** - **On Brifing:** https://brifing.si/s/e81a0b87-1c01-4759-8e93-ba1a4eb5b5a9 ## Expanding Nighttime Tourism Appeal The Seoul Tourism Organization is launching six themed discount packages to encourage international visitors to explore the city after dark. This initiative aims to increase overall tourism spending by incentivizing longer stays at various attractions. The program specifically targets the growing interest in nighttime activities among foreign travelers visiting the capital city. ## Data Driven Tourism Strategy Analysis of Discover Seoul Pass usage shows a steady rise in nighttime activity between 6 p.m. and 6 a.m. Night visits accounted for 14 percent of total partner-facility visits in 2024, climbing to 15.2 percent in both 2025 and 2026. These figures highlight a clear shift in visitor behavior patterns. ## Three Year Usage Trends Over the past three years, the Discover Seoul Pass recorded 98,880 nighttime visits at various partner locations. Observation decks and Han River cruises emerged as the most popular attractions for tourists during these hours. Spas, saunas, and water-based leisure facilities also saw significant engagement, confirming a diverse interest in nocturnal experiences. ## Themed Coupon Pack Structure The six new coupon packs are designed to simplify the discovery of nighttime experiences for international tourists. These bundles cover a wide range of sectors, including dining, shopping, wellness, sightseeing, and cultural activities. By grouping these services, the organization hopes to streamline the decision-making process for travelers looking for evening entertainment. ## Focus on Culinary Experiences One of the primary offerings is the Seoul Night Taste Pack, which specifically targets Korean food and dining experiences. This package allows visitors to explore local culinary culture at a discounted rate during evening hours. It serves as a strategic tool to drive traffic to local restaurants and food venues after sunset. ## Integration with Existing Infrastructure These new coupon packs are integrated directly into the existing Discover Seoul Pass ecosystem. This approach leverages the established platform to reach users who are already familiar with the city's tourism infrastructure. By expanding the pass's utility, the organization ensures that the new discounts are easily accessible to a wide audience. ## Economic Impact of Nightlife Encouraging tourists to stay out longer is a key strategy for increasing the total economic impact of the tourism sector. By providing financial incentives for dining and shopping, the city aims to capture more revenue during the late-night hours. This shift supports local businesses that operate beyond standard daytime business schedules. ## Future Tourism Development Outlook The initiative reflects a broader trend of cities optimizing their nighttime economies to remain competitive in the global tourism market. By monitoring pass usage and visitor preferences, the Seoul Tourism Organization can continue to refine its offerings. Future success will depend on maintaining the balance between visitor demand and local facility capacity. ## Sources covering this story - https://www.koreatimes.co.kr/lifestyle/people-events/20261111/seoul-rolls-out-6-night-coupon-packs-to-keep-tourists-exploring-after-dark?utm_source=rss — --- _Summary written by Brifing from the original reporting. Copyright in the original article belongs to its publisher; read the full piece at the link above._