Apple's September Event to Miss Some iPhone Models
Apple is splitting its iPhone launch into two events, marking a strategic shift.
1Apple's Traditional Launch Strategy is Changing
Apple has always unveiled all new iPhone models at its September event. However, this year, the launch will be limited to premium models like the iPhone 18 Pro, iPhone 18 Pro Max, and the foldable iPhone Ultra. The standard iPhone 18 is expected to launch a few months later. This marks a significant shift in Apple's launch strategy.
2Focus on Premium Models
This year's September event highlights Apple's focus on premium models to attract more attention. Alongside the iPhone 18 Pro and iPhone 18 Pro Max, the long-awaited foldable iPhone Ultra will also be unveiled. This is part of Apple's strategy to strengthen its competitiveness in the high-end market.
3Waiting for the Standard iPhone 18
The standard iPhone 18 will not be unveiled at the September event, a result of Apple's decision to split its launches. This model is expected to launch later, likely during the period usually reserved for the iPhone 18e. This move aims to simplify Apple's manufacturing and supply chain processes.
4iPhone Air 2 Launch Postponed
The absence of the iPhone Air 2 at this year's event is also notable. Apple introduced the ultra-thin iPhone Air last year, but this year, the current model will remain on sale instead of a new release. The new iPhone Air is expected to launch in spring 2025.
5Apple Watch SE 3 Update Not Expected
The Apple Watch SE 3 will not be updated this year, indicating Apple's move towards longer update cycles for this product. The original Apple Watch SE, introduced in 2020, will retain its design, with no new model expected until next year.
6Launch of the Foldable iPhone Ultra
Apple's first foldable phone, the iPhone Ultra, is expected to be unveiled at this year's event. This marks Apple's entry into the foldable phone market, where it will directly compete with premium segment rivals.
7Apple Watch Series 12 and Ultra 4
The Apple Watch Series 12 and Ultra 4 are also expected to be unveiled at this year's event. These models are planned to offer new hardware features and enhanced Siri AI integration, supporting Apple's leadership in the smartwatch market.
8Apple's New Launch Strategy
Apple is shifting its strategy to unveil fewer products at its events and spread launches throughout the year. This approach aims to focus more on individual products and keep consumer interest alive. This strategy indicates a similar approach for future Apple launches.
Original article: Macworld — Apple'ın Eylül Etkinliğinde Bazı iPhone Modelleri Eksik Olacak